2 min read

3 Ways to Keep Your Brand Experiences Fresh

By Tracii Andrews-Proud on Jun. 28 2019, 12:20 PM

Experiential marketing is quickly becoming one of the industry’s most formidable strategies. As the Event Marketing Institute noted, 77% of brands see it as a critical part of their marketing approach that caters to Millennials’ hunger for experiences.

If brand experiences are the new marketing front lines, then they also serve as the new creative frontier for marketers. Brands that embrace experiential don’t just commit to providing customers an experience — they commit to innovating and revamping their approach whenever the time comes.

3 min read

Experiential Marketing 101: How Experiences Are Changing the Marketing World

By Roy Walker on Jun. 14 2019, 12:23 PM

The relationship between brands and their audiences is quickly evolving, thanks in no small part to the power of experiential marketing.

Experiential marketing enables audiences to taste, touch, or smell brands up close. No other marketing strategy is able to form that direct level of personal connection with its audience.

3 min read

4 Ways Experiential Marketing Benefits Your Brand

By Sophie Kong on May. 31 2019, 12:23 PM

Brands are the composite of several variables.

Whether it’s the brand’s messaging, font, or primary colors, there are many factors that go into how the public perceives it. But how can brands distinguish themselves in increasingly saturated markets? By not only attaching a look, name, and message to their brand but also attaching a feel to it. Experiential marketing adds that tangible element.

3 min read

Experiential Marketing 101: Why Experiential Marketing Is No Longer Optional for Brands

By Adrian Si on May. 17 2019, 12:22 PM

Over the past 20 years, marketing has undergone a seismic shift: Experiences have become a key component of modern campaigns.

Several factors play into this transformation. The first is the availability of new platforms. Brands use everything from print, radio, and TV to digital, social, and virtual reality to reach their target audiences. Then there’s the ubiquity of analytics. With data readily available, brands know when, where, and how to appeal most to specific demographics.

2 min read

Experiential Marketing 101:  A Crash Course on the Basics of Experiential Marketing

By Shauna Hammack on May. 3 2019, 12:19 PM

When we use the term experiential marketing, those of us in the industry describe it the same way: an immersive experience that shows customers how a brand fits into their lives while allowing those brands to form long-term connections with consumers.

2 min read

3 Engagement Metrics That Highlight Experiential Campaign Success

By Adrian Si on Apr. 19 2019, 12:25 PM

When a customer prepares to purchase, there’s more than price or convenience on their minds — they’re debating whether they want to fully commit to your brand. The more positive feelings a customer associates with your brand, the more likely that purchase will come to fruition.

3 min read

Build an Experiential Campaign That Engages Your Audience

By Sammy Bliss on Apr. 4 2019, 12:24 PM

It’s no surprise that experiential marketing’s popularity has grown. According to an Event Marketer/Mosaic study, 85 percent of consumers buy from a brand after attending one of its events or participating in one of its experiences. On top of that, the same study found that 91 percent of respondents said that positive brand experiences left them with positive feelings about that brand afterward.

2 min read

Why Logistics Is the Real MVP of Any Experiential Campaign

By Jenn Cringoli on Apr. 4 2019, 12:21 PM

When an experiential campaign soars, few people remember the logistics. Attendees focus on the event’s buzz, the overall atmosphere, and how the experience made them feel. They remember the vivid scenery and the engagement components.

Many marketers overlook the coordination necessary to pull such an experience together. Logistics — i.e., scheduling, staffing, and venue management — are the gears that help an activation come together. Clients aren’t likely to focus on them, but they play an important role in bringing programs to life.

3 min read

Diversity in the Experiential Marketing Industry Has Evolved: Now What?

By Taline Hasholian on Apr. 3 2019, 12:17 PM

The face of experiential marketing’s workforce has changed noticeably in the last quarter century.

When I took my first job in the industry, I was one of a few women I saw working in it. I feel blessed to have entered when I did and worked with the people I have, but I feel just as grateful about the diversity I currently see within the experiential marketing industry. Our workforce is now one where both men and women have the same opportunities to grow and ascend to management positions.

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