Heinz requested a dynamic sampling space at the Food & Wine Classic in Aspen to showcase their new line of savory toppers and infused honey. Guests were greeted by acclaimed chefs Lee Wolen and Joe Frillman as they curated their perfect bite using the new Heinz Products.
We fabricated four sampling bars with butcher block tops, two tower display units to showcase the new Heinz products, and a center island display with eye catching overhead graphics to help draw consumers in. We also created a large scale graphic of the Heinz57 Logo, which served as the backdrop for our photo kiosk where consumers could take photos with the perfect bite that they created.
Through the six tasting sessions, the booth hosted a few thousand high priority guests, a majority of which were eager to know when they could expect the new culinary toppers in stores.