Adrian Si

Adrian Si

Director, Marketing Strategy

Recent posts by Adrian Si

2 min read

Using Social Media for Event Engagement

By Adrian Si on Feb. 21 2020, 04:45 PM

Social media is at the center of our lives today. As such, brands use it to find more meaningful ways to stand out and connect with modern consumers. In the event space, that means finding ways to encourage the kind of organic social presence that resonates with a customer long after an event concludes.

Marketers know this, which is why brands host events at all. An Aventri/Little Bird Media joint study estimates that 96% of events use social media to spark their brand awareness. And yet, a Splash/Harvard Business Review joint report shows only 52% of events actually have repeated social media engagement throughout the day.

Topics: Experiential Marketing
3 min read

Experiential Marketing 101: Why Experiential Marketing Is No Longer Optional for Brands

By Adrian Si on May. 17 2019, 12:22 PM

Over the past 20 years, marketing has undergone a seismic shift: Experiences have become a key component of modern campaigns.

Several factors play into this transformation. The first is the availability of new platforms. Brands use everything from print, radio, and TV to digital, social, and virtual reality to reach their target audiences. Then there’s the ubiquity of analytics. With data readily available, brands know when, where, and how to appeal most to specific demographics.

Topics: Experiential Marketing
2 min read

3 Engagement Metrics That Highlight Experiential Campaign Success

By Adrian Si on Apr. 19 2019, 12:25 PM

When a customer prepares to purchase, there’s more than price or convenience on their minds — they’re debating whether they want to fully commit to your brand. The more positive feelings a customer associates with your brand, the more likely that purchase will come to fruition.

Topics: Experiential Marketing

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