Adrian Si

Adrian Si

Director, Marketing Strategy

Recent posts by Adrian Si

3 min read

Experiential Marketing 101: Why Experiential Marketing Is No Longer Optional for Brands

By Adrian Si on May. 17 2019, 12:22 PM

Over the past 20 years, marketing has undergone a seismic shift: Experiences have become a key component of modern campaigns.

Several factors play into this transformation. The first is the availability of new platforms. Brands use everything from print, radio, and TV to digital, social, and virtual reality to reach their target audiences. Then there’s the ubiquity of analytics. With data readily available, brands know when, where, and how to appeal most to specific demographics.

Topics: Experiential Marketing
2 min read

3 Engagement Metrics That Highlight Experiential Campaign Success

By Adrian Si on Apr. 19 2019, 12:25 PM

When a customer prepares to purchase, there’s more than price or convenience on their minds — they’re debating whether they want to fully commit to your brand. The more positive feelings a customer associates with your brand, the more likely that purchase will come to fruition.

Topics: Experiential Marketing