Subway Super Bowl Template Banner compressed


Project Overview

For their activation at the 2022 Super Bowl Experience, our client wanted to bring their national “The Vault” marketing campaign to life in a spectacular way. The experience gave football fans a chance to enter “The Vault” for an immersive multisensory experience and walk away with an autographed signature sandwich signed by three of the biggest names in the NFL  – Marshawn Lynch, Russell Wilson and Trevor Lawrence.

ASV built and activated a custom, self-contained 38’long x 22’ wide x 18’ high walk-in structure divided into three “rooms”: an immersive video and audio experience room for fan engagement, a greenroom and an AV control room. Mimicking an actual vault, the structure’s exterior showcased grand green laminated columns and trim, brush metal green hard panels, green rivets, of course, a sculpted vault door with metal gears. Inside the immersive room, three 15’ x 8’ connected LED video walls and surround sound audio took consumers on a fantastical virtual “Signature Sandwich” ride featuring all three signature sandwiches. Eight LED monitors, illuminated canned “Subway Vault Signature Sandwich Experience” logos, a large-profile SEG fabric graphic and logo inlays in the floor further showcased Subway curated video content and branding.

Overall, the activation was a huge success and The Vault experience was featured again to support Subway’s sponsorship at NFL Draft and their franchise meeting over the summer.


More Experiential

Subway Super Bowl Template A compressed
Subway Super Bowl Template B compressed
Subway Super Bowl Template C compressed
Subway Super Bowl Template D compressed
Subway Super Bowl Template E compressed