Roy Walker

Roy Walker

Director of Business Development

Recent posts by Roy Walker

3 min read

Experiential Marketing 101: How Experiences Are Changing the Marketing World

By Roy Walker on Jun. 14 2019, 12:23 PM

The relationship between brands and their audiences is quickly evolving, thanks in no small part to the power of experiential marketing.

Experiential marketing enables audiences to taste, touch, or smell brands up close. No other marketing strategy is able to form that direct level of personal connection with its audience.

Topics: Experiential Marketing

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