---
title: Girlboss
description: As the Creative Fabrication partner to Superfly, a brand experience agency, ASV produced all things scenic for the 2019 Girlboss Rally, an Empowerment Conference designed for women. The theme – a Campus Takeover – at UCLA provided an experience filled with learning, connecting and inspiration. Thousands of ambitious attendees showed up for this weekend Experiential Wonderland.
---

<https://www.asv1.com/work/girlboss#tmpmodule_15653282777691738>

- [Industries](https://www.asv1.com/industries)
- [Clients](https://www.asv1.com/clients)
- [Careers](https://www.asv1.com/careers)
- [Blog](https://www.asv1.com/blog)
- [Awards](https://www.asv1.com/awards)

<https://www.asv1.com?hsLang=en>

<https://www.asv1.com?hsLang=en>

<https://www.asv1.com?hsLang=en>[![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/?hsLang=en)

[![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7)

<https://www.asv1.com/work/girlboss#tmpmodule_15653282777691738>

- [Experiential](https://www.asv1.com/work) 
    - [All](https://www.asv1.com/work)
    - [Experiential](https://www.asv1.com/work#filter=.experiential) 
          - [Adobe](https://www.asv1.com/adobe-nwsl)
          - [Ally Financial](https://www.asv1.com/ally-financial-nwsl)
          - [Benetton](https://www.asv1.com/benetton-retail-pop-up)
          - [Bonhams](https://www.asv1.com/bonhams-at-quail)
          - [Cadillac and Kia](https://www.asv1.com/work/cadillac-and-kia-floating-vehicles)
          - [Chase](https://www.asv1.com/work/chase-freedom-tour)
          - [Hally Hair](https://www.asv1.com/work/hally-hair-college-tour)
          - [HBO](https://www.asv1.com/work/hbo-house-of-the-dragon)
          - [Heinz](https://www.asv1.com/work/heinz-at-food-wine-classic)
          - [JW Marriott](https://www.asv1.com/case-study/jw-marriott)
          - [Lexus](https://www.asv1.com/lexus-at-food-wine-classic)
          - [Maru-Hi](https://www.asv1.com/work/maru-hi-at-tokyo-nights)
          - [OS Studios](https://www.asv1.com/case-study/maplecon)
          - [Powerade](https://www.asv1.com/work/powerade)
          - [Progressive](https://www.asv1.com/work/progressive-at-sturgis-motorcycle-rally)
          - [Sheraton](https://www.asv1.com/work/sheraton-lobby-lounge-los-angeles)
          - [Subway](https://www.asv1.com/work/subway-super-bowl)
          - [WatchTime](https://www.asv1.com/work/watchtime)
          - [Wendy's](https://www.asv1.com/case-study/wendys-sailgating)
          - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour)
    - [Corporate Events](https://www.asv1.com/work#filter=.corporate-events) 
          - [CAA and CDW](https://www.asv1.com/work/caa-and-cdw-charity-golf)
          - [DISH](https://www.asv1.com/work/dish-team-summit-2024)
          - [The Culture Equity](https://www.asv1.com/the-culture-equity-at-usbc)
          - [TPH and Maesa](https://www.asv1.com/maesa-with-tph)
    - [Trade Shows](https://www.asv1.com/work#filter=.trade-shows) 
          - [American Express](https://www.asv1.com/work/amex-marketplace)
          - [Imaging Endpoints](https://www.asv1.com/work/imaging-endpoints-at-asco)
          - [LA Libations](https://www.asv1.com/work/la-libations-at-expo-west-2023)
          - [NASCAR](https://www.asv1.com/nascar-at-la-auto-show)
          - [STAAR Surgical](https://www.asv1.com/work/staar-at-ascrs)
          - [Titan - Linq](https://www.asv1.com/work/titan-linq-at-anc)
          - [T-Mobile](https://www.asv1.com/work/t-mobile)
          - [VinFast](https://www.asv1.com/vinfast-at-ces)
          - [Watchtime](https://www.asv1.com/work/watchtime)
    - [Graphics](https://www.asv1.com/work#filter=.graphics) 
          - [Dos Equis](https://www.asv1.com/work/dos-equis)
          - [Modelo](https://www.asv1.com/work/modelo-custom-shop)
          - [Puma](https://www.asv1.com/work/puma)
          - [Vehicle Wraps](https://www.asv1.com/work/vehicle-wraps)
- [Scenic](https://www.asv1.com/scenic/intro) 
    - [Services](https://www.asv1.com/scenic/services)
    - [Capabilities](https://www.asv1.com/scenic/capabilities)
    - [Leadership](https://www.asv1.com/scenic/leadership)
    - [Contact](https://www.asv1.com/scenic/contact)
- [Services](https://www.asv1.com/services)
- About 
    - [Approach](https://www.asv1.com/approach)
    - [Our People](https://www.asv1.com/about)
    - [Community](https://www.asv1.com/community)
    - [Innovations](https://www.asv1.com/innovations)
- [Contact](https://www.asv1.com/contact)

[![Chase Sundance Template B](https://www.asv1.com/hubfs/Chase%20Sundance%20Template%20B.jpg "Chase Sundance Template B")](https://www.asv1.com/work/chase-at-sundance-film-festival?hsLang=en)

### Projects

- [Adobe](https://www.asv1.com/adobe-nwsl)
- [Ally Financial](https://www.asv1.com/ally-financial-nwsl)
- [American Express](https://www.asv1.com/work/amex-marketplace)
- [Benetton](https://www.asv1.com/benetton-retail-pop-up)
- [Bonhams](https://www.asv1.com/bonhams-at-quail)
- [CAA and CDW Charity](https://www.asv1.com/work/caa-and-cdw-charity-golf)
- [Cadillac and Kia](https://www.asv1.com/work/cadillac-and-kia-floating-vehicles)
- [Chase](https://www.asv1.com/work/chase-freedom-tour)
- [DISH](https://www.asv1.com/work/dish-team-summit-2024)

- [Dos Equis](https://www.asv1.com/work/dos-equis)
- [Hally Hair](https://www.asv1.com/work/hally-hair-college-tour)
- [HBO](https://www.asv1.com/work/hbo-house-of-the-dragon)
- [Heinz](https://www.asv1.com/work/heinz-at-food-wine-classic)
- [Imaging Endpoints](https://www.asv1.com/work/imaging-endpoints-at-asco)
- [JW Marriott](https://www.asv1.com/case-study/jw-marriott)
- [LA Libations](https://www.asv1.com/work/la-libations-at-expo-west-2023)
- [Lexus](https://www.asv1.com/lexus-at-food-wine-classic)
- [Maru-Hi](https://www.asv1.com/work/maru-hi-at-tokyo-nights)

- [Modelo](https://www.asv1.com/work/modelo-custom-shop)
- [NASCAR](https://www.asv1.com/nascar-at-la-auto-show)
- [OS Studios](https://www.asv1.com/case-study/maplecon)
- [Powerade](https://www.asv1.com/work/powerade)
- [Progressive](https://www.asv1.com/work/progressive-at-sturgis-motorcycle-rally)
- [Puma](https://www.asv1.com/work/puma)
- [Sheraton](https://www.asv1.com/work/sheraton-lobby-lounge-los-angeles)
- [STAAR](https://www.asv1.com/work/staar-at-ascrs)
- [Subway](https://www.asv1.com/work/subway-super-bowl)

- [The Culture Equity](https://www.asv1.com/the-culture-equity-at-usbc)
- [Titan - Linq](https://www.asv1.com/work/titan-linq-at-anc)
- [T-Mobile](https://www.asv1.com/work/t-mobile)
- [TPH and Maesa](https://www.asv1.com/maesa-with-tph)
- [Vehicle Wraps](https://www.asv1.com/work/vehicle-wraps)
- [Vinfast](https://www.asv1.com/vinfast-at-ces)
- [Watchtime](https://www.asv1.com/work/watchtime)
- [Wendy's](https://www.asv1.com/case-study/wendys-sailgating)
- [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour)

[![_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en)

### About

- [Approach](https://www.asv1.com/approach)
- [Our People](https://www.asv1.com/about)
- [Community](https://www.asv1.com/community)
- [Innovations](https://www.asv1.com/innovations)

![Banner Girlboss](https://www.asv1.com/hs-fs/hubfs/Work%20Girlboss/Banner%20Girlboss.png?width=1380&height=920&name=Banner%20Girlboss.png)

# Girlboss

 

### Project Overview

As the Creative Fabrication partner to Superfly, a brand experience agency, ASV produced all things scenic for the 2019 Girlboss Rally, an Empowerment Conference designed for women. The theme – a Campus Takeover – at UCLA provided an experience filled with learning, connecting and inspiration. Thousands of ambitious attendees showed up for this weekend Experiential Wonderland.

We worked hand in hand with Superfly to bring their vision to life. ASV’s scope included a custom-built hexagon ribbon structure, an outdoor quad and merchandise area, an art fair showcasing work by inspiring women, visually impactful set elements for 10 uniquely designed breakout rooms, all of the scenic pieces for the main stage backdrop, a VIP lounge, a networking event, over 900+ graphic elements, mirror clings, directional signage and flags.

 

[![More Corporate Events](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/1a5e4ce6-8b82-4f89-bd7d-dec6eade4c00.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/1a5e4ce6-8b82-4f89-bd7d-dec6eade4c00)

![Girlboss A2](https://www.asv1.com/hubfs/Work%20Girlboss/Girlboss%20A2.png "Girlboss A2")

![Girlboss B2](https://www.asv1.com/hubfs/Work%20Girlboss/Girlboss%20B2.png "Girlboss B2")

![Girlboss C2](https://www.asv1.com/hubfs/Work%20Girlboss/Girlboss%20C2.png "Girlboss C2")

![Girlboss D2](https://www.asv1.com/hubfs/Work%20Girlboss/Girlboss%20D2.png "Girlboss D2")

![Girlboss E2](https://www.asv1.com/hubfs/Work%20Girlboss/Girlboss%20E2.png "Girlboss E2")

![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png)

<https://facebook.com/ASVinc> <https://twitter.com/ASVglobal> <https://www.instagram.com/asvinc/> <https://www.linkedin.com/company/asv-inc-/> <https://www.pinterest.com/asvinc/>

866-217-2781

[info@asv1.com](mailto:info@asv1.com)

19603 S. Vermont Ave.  
Torrance, CA 90502

- [Privacy Policy](https://www.asv1.com/hubfs/Privacy%20Policy.pdf)

©2010 - 2026 ASV

![](https://px.ads.linkedin.com/collect/?pid=4703532&fmt=gif)