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Project Overview

As the Creative Fabrication partner to Superfly, a brand experience agency, ASV produced all things scenic for the 2019 Girlboss Rally, an Empowerment Conference designed for women. The theme – a Campus Takeover – at UCLA provided an experience filled with learning, connecting and inspiration. Thousands of ambitious attendees showed up for this weekend Experiential Wonderland.

We worked hand in hand with Superfly to bring their vision to life. ASV’s scope included a custom-built hexagon ribbon structure, an outdoor quad and merchandise area, an art fair showcasing work by inspiring women, visually impactful set elements for 10 uniquely designed breakout rooms, all of the scenic pieces for the main stage backdrop, a VIP lounge, a networking event, over 900+ graphic elements, mirror clings, directional signage and flags.


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