This year marked a complete redesign of their auction set and welcome tent. Additionally, they requested a better method of capturing the auction with robotic cameras and high technology integration.
The Quail auction was the first use of our new design which provided a clean modern aesthetic. Within the Welcome and Auction tents, ASV created large format graphics, custom counters, large pillar branding, and a 60’ stage back drop centered with a branded hanging LED wall. In producing the auction, ASV’s production team positioned cameras throughout the auction tent capturing the beauty of the vehicles for attendees within the tent as well as remote bidders on the web.
The new design provided a fresh look consistent with their brand direction. With hundreds of affluent attendees packed within the tent and thousands online, Bonhams had record setting bids.