As trade show attendees begin filling up convention halls once again, organizers can return their focus to creating a top-shelf attendee experience. One route brands continue to explore is trade show sustainability. According to the Global Association of the Exhibition Industry, 73% of event organizers prioritized sustainability before the pandemic. Now? That same number says their companies are taking the steps to continue making it an important initiative.
On a micro scale, the elimination of single-use plastics (straws, bottles, etc.), the reuse of recycled boxes and the embrace of urban gardens, locally sourced produce, and reduced carbon footprints represent tangible efforts toward greener practices. While these steps don’t necessarily pertain to trade show booth design, they’re indicators of a larger commitment by convention centers and trade shows to overall greener operations.