Sammy Bliss

Sammy Bliss

Executive Director

Recent posts by Sammy Bliss

4 min read

Improve Experiential Audience Engagement Through These 3 Technology Trends

By Sammy Bliss on Feb. 19 2020, 09:00 AM

Innovative technology solutions have emerged in a number of fields, boosting employee productivity and enhancing the customer experience. In the past 10-plus years of experiential marketing, technology's influence on customer engagement has evolved almost beyond recognition.

 

Technology now allows customers to experience and evaluate brands on their own terms. That's why experiential marketing is important for building relationships with your audience. 

Topics: Experiential Marketing
3 min read

Build an Experiential Campaign That Engages Your Audience

By Sammy Bliss on Apr. 4 2019, 12:24 PM

It’s no surprise that experiential marketing’s popularity has grown. According to an Event Marketer/Mosaic study, 85 percent of consumers buy from a brand after attending one of its events or participating in one of its experiences. On top of that, the same study found that 91 percent of respondents said that positive brand experiences left them with positive feelings about that brand afterward.

Topics: Experiential Marketing

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