--- title: Kia New Year's Eve Tours description: For New Year’s Eve, Kia launched a cross-country road trip to deliver the iconic numerals to Times Square in time for the annual ball-drop celebration. --- - [Industries](https://www.asv1.com/industries) - [Clients](https://www.asv1.com/clients) - [Careers](https://www.asv1.com/careers) - [Blog](https://www.asv1.com/blog) - [Awards](https://www.asv1.com/awards) [![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/?hsLang=en) [![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7) - [Experiential](https://www.asv1.com/work) - [All](https://www.asv1.com/work) - 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[Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![\_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ![Kia NYE Template Banner2](https://www.asv1.com/hs-fs/hubfs/Kia%20NYE%20Template%20Banner2.jpg?width=1380&height=574&name=Kia%20NYE%20Template%20Banner2.jpg) # Kia New Year's Eve Tour ### Project Overview For New Year’s Eve 2021, Kia launched a cross-country road trip to deliver the iconic "2021" numerals to Times Square in time for the annual ball-drop celebration, where they would be displayed publicly. We partnered with Kia’s agency, Innocean Worldwide, to produce a custom-made and branded trailer for their month-long tour, which kicked off right after Thanksgiving and consisted of 5,500 miles of coast-to-coast driving across 14 states. ASV engineered/designed a trailer that could safely transport the numerals in the dead of winter while still highlighting them for viewers.   Frontline workers and their families were hosted by Kia to thank them for their hard work and dedication. They and their families were shuttled to and from Times Square in Sorrento and Telluride SUVs for this once-in-a-lifetime opportunity. We also produced custom Kia vehicle wraps, and fabricated/installed the Kia featured platform displays on-site at Times Square for the final event.   To support Kia during this promotion, the trailer made several stops a day at local Kia dealerships for photo ops. National Geographic documented the journey, bringing stories from our stops to life through world-class photography and video. This tour was repeated in 2022.     [![More Experiential](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd) ![Kia NYE Template A1 compressed](https://www.asv1.com/hubfs/Kia%20NYE%20Template%20A1%20compressed.jpg "Kia NYE Template A1 compressed") ![Kia NYE Template B1](https://www.asv1.com/hubfs/Kia%20NYE%20Template%20B1.jpg "Kia NYE Template B1") ![Kia NYE Template C1](https://www.asv1.com/hubfs/Kia%20NYE%20Template%20C1.jpg "Kia NYE Template C1") ![Kia NYE Template D1](https://www.asv1.com/hubfs/Kia%20NYE%20Template%20D1.jpg "Kia NYE Template D1") ![Kia NYE Tmeplate E1 compressed](https://www.asv1.com/hubfs/Kia%20NYE%20Tmeplate%20E1%20compressed.jpg "Kia NYE Tmeplate E1 compressed") ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. 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