--- title: Blog | Brand description: Brand | --- - [Industries](https://www.asv1.com/industries) - [Clients](https://www.asv1.com/clients) - [Careers](https://www.asv1.com/careers) - [Blog](https://www.asv1.com/blog) - [Awards](https://www.asv1.com/awards) [![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/) [![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7) - [Experiential](https://www.asv1.com/work) - [All](https://www.asv1.com/work) - [Experiential](https://www.asv1.com/work#filter=.experiential) - [Adobe](https://www.asv1.com/adobe-nwsl) - [Ally Financial](https://www.asv1.com/ally-financial-nwsl) - [Benetton](https://www.asv1.com/benetton-retail-pop-up) - [Bonhams](https://www.asv1.com/bonhams-at-quail) - [Cadillac and Kia](https://www.asv1.com/work/cadillac-and-kia-floating-vehicles) - [Chase](https://www.asv1.com/work/chase-freedom-tour) - [Hally Hair](https://www.asv1.com/work/hally-hair-college-tour) - [HBO](https://www.asv1.com/work/hbo-house-of-the-dragon) - [Heinz](https://www.asv1.com/work/heinz-at-food-wine-classic) - [JW Marriott](https://www.asv1.com/case-study/jw-marriott) - [Lexus](https://www.asv1.com/lexus-at-food-wine-classic) - [Maru-Hi](https://www.asv1.com/work/maru-hi-at-tokyo-nights) - [OS Studios](https://www.asv1.com/case-study/maplecon) - [Powerade](https://www.asv1.com/work/powerade) - [Progressive](https://www.asv1.com/work/progressive-at-sturgis-motorcycle-rally) - [Sheraton](https://www.asv1.com/work/sheraton-lobby-lounge-los-angeles) - [Subway](https://www.asv1.com/work/subway-super-bowl) - [WatchTime](https://www.asv1.com/work/watchtime) - [Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) - [Corporate Events](https://www.asv1.com/work#filter=.corporate-events) - [CAA and CDW](https://www.asv1.com/work/caa-and-cdw-charity-golf) - [DISH](https://www.asv1.com/work/dish-team-summit-2024) - [The Culture Equity](https://www.asv1.com/the-culture-equity-at-usbc) - [TPH and Maesa](https://www.asv1.com/maesa-with-tph) - [Trade Shows](https://www.asv1.com/work#filter=.trade-shows) - [American Express](https://www.asv1.com/work/amex-marketplace) - [Imaging Endpoints](https://www.asv1.com/work/imaging-endpoints-at-asco) - [LA Libations](https://www.asv1.com/work/la-libations-at-expo-west-2023) - [NASCAR](https://www.asv1.com/nascar-at-la-auto-show) - [STAAR Surgical](https://www.asv1.com/work/staar-at-ascrs) - [Titan - Linq](https://www.asv1.com/work/titan-linq-at-anc) - [T-Mobile](https://www.asv1.com/work/t-mobile) - [VinFast](https://www.asv1.com/vinfast-at-ces) - [Watchtime](https://www.asv1.com/work/watchtime) - [Graphics](https://www.asv1.com/work#filter=.graphics) - [Dos Equis](https://www.asv1.com/work/dos-equis) - [Modelo](https://www.asv1.com/work/modelo-custom-shop) - [Puma](https://www.asv1.com/work/puma) - [Vehicle Wraps](https://www.asv1.com/work/vehicle-wraps) - [Scenic](https://www.asv1.com/scenic/intro) - [Services](https://www.asv1.com/scenic/services) - [Capabilities](https://www.asv1.com/scenic/capabilities) - [Leadership](https://www.asv1.com/scenic/leadership) - [Contact](https://www.asv1.com/scenic/contact) - [Services](https://www.asv1.com/services) - About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) - [Contact](https://www.asv1.com/contact) [![Chase Sundance Template B](https://www.asv1.com/hubfs/Chase%20Sundance%20Template%20B.jpg "Chase Sundance Template B")](https://www.asv1.com/work/chase-at-sundance-film-festival) ### Projects - [Adobe](https://www.asv1.com/adobe-nwsl) - [Ally Financial](https://www.asv1.com/ally-financial-nwsl) - [American Express](https://www.asv1.com/work/amex-marketplace) - [Benetton](https://www.asv1.com/benetton-retail-pop-up) - [Bonhams](https://www.asv1.com/bonhams-at-quail) - [CAA and CDW Charity](https://www.asv1.com/work/caa-and-cdw-charity-golf) - [Cadillac and Kia](https://www.asv1.com/work/cadillac-and-kia-floating-vehicles) - [Chase](https://www.asv1.com/work/chase-freedom-tour) - [DISH](https://www.asv1.com/work/dish-team-summit-2024) - [Dos Equis](https://www.asv1.com/work/dos-equis) - [Hally Hair](https://www.asv1.com/work/hally-hair-college-tour) - [HBO](https://www.asv1.com/work/hbo-house-of-the-dragon) - [Heinz](https://www.asv1.com/work/heinz-at-food-wine-classic) - [Imaging Endpoints](https://www.asv1.com/work/imaging-endpoints-at-asco) - [JW Marriott](https://www.asv1.com/case-study/jw-marriott) - [LA Libations](https://www.asv1.com/work/la-libations-at-expo-west-2023) - [Lexus](https://www.asv1.com/lexus-at-food-wine-classic) - [Maru-Hi](https://www.asv1.com/work/maru-hi-at-tokyo-nights) - [Modelo](https://www.asv1.com/work/modelo-custom-shop) - [NASCAR](https://www.asv1.com/nascar-at-la-auto-show) - [OS Studios](https://www.asv1.com/case-study/maplecon) - [Powerade](https://www.asv1.com/work/powerade) - [Progressive](https://www.asv1.com/work/progressive-at-sturgis-motorcycle-rally) - [Puma](https://www.asv1.com/work/puma) - [Sheraton](https://www.asv1.com/work/sheraton-lobby-lounge-los-angeles) - [STAAR](https://www.asv1.com/work/staar-at-ascrs) - [Subway](https://www.asv1.com/work/subway-super-bowl) - [The Culture Equity](https://www.asv1.com/the-culture-equity-at-usbc) - [Titan - Linq](https://www.asv1.com/work/titan-linq-at-anc) - [T-Mobile](https://www.asv1.com/work/t-mobile) - [TPH and Maesa](https://www.asv1.com/maesa-with-tph) - [Vehicle Wraps](https://www.asv1.com/work/vehicle-wraps) - [Vinfast](https://www.asv1.com/vinfast-at-ces) - [Watchtime](https://www.asv1.com/work/watchtime) - [Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ###### 5 min read ## [Supercharging EV Sales: Experiential Marketing's Impact on the Industry](https://www.asv1.com/blog/supercharging-ev-sales-experiential-marketings-impact-on-the-industry) By [Tracii Andrews-Proud](https://www.asv1.com/blog/author/tracii-andrews-proud) on Apr. 24 2024, 09:00 AM [![](https://www.asv1.com/hubfs/VinFast%20charger%20closeup.jpg)](https://www.asv1.com/blog/supercharging-ev-sales-experiential-marketings-impact-on-the-industry) The electric vehicle (EV) industry has transitioned from a niche market to an essential and rapidly expanding sector. This growth is fueled by the expansion of the EV charging network across various regions, governmental support in the form of incentives and subsidies for EV adoption, and advances in EV technology that address safety and reliability concerns.     Additionally, increasing consumer consciousness about environmental issues is leading to greater acceptance of EVs. This maturation of the sector has also intensified manufacturer competition, as evidenced by a significant increase in market share. ###### Topics: [Experiential](https://www.asv1.com/blog/topic/experiential) [Graphics](https://www.asv1.com/blog/topic/graphics) [Events](https://www.asv1.com/blog/topic/events) [Brand](https://www.asv1.com/blog/topic/brand) [Trade Shows](https://www.asv1.com/blog/topic/trade-shows) ###### 4 min read ## [How to Build Your Brand's Scent Marketing Strategy With a Little Help from Tech](https://www.asv1.com/blog/how-to-build-your-brands-scent-marketing-strategy-with-a-little-help-from-tech) By [Adrian Si](https://www.asv1.com/blog/author/adrian-si) on Mar. 15 2024, 11:18 AM [![](https://www.asv1.com/hubfs/iStock-1747047739.jpg)](https://www.asv1.com/blog/how-to-build-your-brands-scent-marketing-strategy-with-a-little-help-from-tech) Your brand has a tone, a personality, and maybe even a sound (think of the iPhone's "swoosh").  Now, all it needs is a smell.  If the idea of a branded aroma seems offbeat, you're probably not familiar with the scent marketing niche. However, you can be sure that more companies will embrace the power of nose-friendly branding, especially as the martech and scent technology marketing industries grow. ###### Topics: [Experiential](https://www.asv1.com/blog/topic/experiential) [Brand](https://www.asv1.com/blog/topic/brand) ###### 3 min read ## [Using AR Experience Data to Elevate Future Event Strategies](https://www.asv1.com/blog/using-ar-experience-data-to-elevate-future-event-strategies) By [Adrian Si](https://www.asv1.com/blog/author/adrian-si) on Feb. 9 2024, 03:56 PM [![](https://www.asv1.com/hubfs/iStock-923685434.jpg)](https://www.asv1.com/blog/using-ar-experience-data-to-elevate-future-event-strategies) **Using AR Experience Data to Elevate Future Event Strategies** Augmented reality-powered event experiences not only create unforgettable events in real time but also generate valuable attendee data. This experiential marketing data from customer interactions with AR can be collated and analyzed to produce robust insights for future marketing and event strategies. ###### Topics: [Experiential](https://www.asv1.com/blog/topic/experiential) [Events](https://www.asv1.com/blog/topic/events) [Brand](https://www.asv1.com/blog/topic/brand) [Trade Shows](https://www.asv1.com/blog/topic/trade-shows) ###### 3 min read ## [Unlocking the Power of Partnerships in Marketing: Strategies for Effective Collaboration](https://www.asv1.com/blog/unlocking-the-power-of-partnerships-in-marketing-strategies-for-effective-collaboration) By [Adrian Si](https://www.asv1.com/blog/author/adrian-si) on Nov. 6 2023, 04:30 PM [![](https://www.asv1.com/hubfs/iStock-partnership%20image.jpg)](https://www.asv1.com/blog/unlocking-the-power-of-partnerships-in-marketing-strategies-for-effective-collaboration) Relationships are the cornerstone of successful business partnerships and, oftentimes, successful business outcomes. Promising projects can easily take a turn for the worse without a clear understanding of roles, responsibilities, and expectations. ###### Topics: [Experiential](https://www.asv1.com/blog/topic/experiential) [Events](https://www.asv1.com/blog/topic/events) [Brand](https://www.asv1.com/blog/topic/brand) [Trade Shows](https://www.asv1.com/blog/topic/trade-shows) ###### 5 min read ## [Leveraging Food and Beverage Trends in 2023 for Customer Success](https://www.asv1.com/blog/leveraging-food-and-beverage-trends-in-2023-for-customer-success) By [Adrian Si](https://www.asv1.com/blog/author/adrian-si) on Aug. 22 2023, 08:15 AM [![](https://www.asv1.com/hubfs/Food%20and%20Beverage%20B1%20LinkedIn.jpeg)](https://www.asv1.com/blog/leveraging-food-and-beverage-trends-in-2023-for-customer-success) The food and beverage industry is ever-evolving. It’s constantly adjusting to new consumer preferences and the market landscape. Recently, there has been a [shift in focus](https://www.eventmarketer.com/wp-content/uploads/2022/08/event-marketer-eir-summer-2022.pdf) as consumer-facing brands seek to connect with customers in smaller cities and towns. This shift presents a unique opportunity for the food and beverage industry to connect more deeply with its target audience. Let’s examine how food and beverage marketers can take advantage of current trends to better connect with local communities.  ###### Topics: [Experiential](https://www.asv1.com/blog/topic/experiential) [Events](https://www.asv1.com/blog/topic/events) [Brand](https://www.asv1.com/blog/topic/brand) [Trade Shows](https://www.asv1.com/blog/topic/trade-shows) [All posts](https://www.asv1.com/blog/all) [Next](https://www.asv1.com/blog/tag/brand/page/2) ### Featured ### Sign up for updates ### Posts by Tag - [Experiential (38)](https://www.asv1.com/blog/tag/experiential) - [Trade Shows (11)](https://www.asv1.com/blog/tag/trade-shows) - [Events (9)](https://www.asv1.com/blog/tag/events) - [Brand (8)](https://www.asv1.com/blog/tag/brand) - [Graphics (1)](https://www.asv1.com/blog/tag/graphics) ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. Vermont Ave. Torrance, CA 90502 - [Privacy Policy](https://www.asv1.com/hubfs/Privacy%20Policy.pdf) ©2010 - 2026 ASV ![](https://px.ads.linkedin.com/collect/?pid=4703532&fmt=gif)