Eddie Poon

Eddie Poon

VP of Design

Recent posts by Eddie Poon

5 min read

3 Ways Event Design Helps Tell Your Brand Story

By Eddie Poon on Apr. 30 2020, 11:45 AM

Event design isn’t just the way something looks. It’s the way those visual elements work together to convey a brand story that people want to learn more about.

 

An event isn’t just the hall or center that hosts it. Nor are events limited to the displays, booths, and workshops that compose them. Events are those things and so much more, all working in conjunction to convey something much more significant — a brand story.

 

Events help this narrative jump off the page or screen to resonate with attendees and build the sort of emotional connections that translate into conversions and loyalty. This story is at a company’s foundation, the proverbial “why” that every organization should have if it hopes to click with its target audience.

Topics: Experiential Marketing

Featured