The client request was to design, build out, and manage a mobile trailer activation for their 2022 college tour marketing their new product line, “shade-stix” as well as their partnership with Scunci.
We designed and outfitted our trailer, showcasing the client brand, their products and a space for students/consumers to get complimentary hair services. Professional hair stylists got them in game day spirit, all utilizing Hally and Scuncii products. Included was a photo op and claw machine for consumers to win Hally/Scunci products. We also handled the logistical side of the tour by securing all 12 college tour stops.
The 2-month tour was such a great success in terms of participant attendance that they decided to do a second tour that kicked off this past January and will continue through June, with talks of possibly extending thereafter.