Shauna Hammack

Shauna Hammack

Account Director

Recent posts by Shauna Hammack

2 min read

Drive-In Events Provide Memorable Touchpoints

By Shauna Hammack on Apr. 8 2021, 10:00 AM

The pandemic drastically altered how live experiences are produced. While festivals and large gatherings are still on hold, the emergence of open-air, car-focused events allows consumers to experience an engaging and unique branded touchpoint to enjoy from the comfort of their vehicles.

Pop-up drive-thru and drive-in events offer a welcome and effective option for engaging consumers who spent most of 2020 attending virtual events through laptop and smartphone screens. Through these (from a distance) in-person interactions, brands can safely create shareable and memorable experiences.

Topics: Experiential Marketing
2 min read

Experiential Marketing 101:  A Crash Course on the Basics of Experiential Marketing

By Shauna Hammack on May. 3 2019, 12:19 PM

When we use the term experiential marketing, those of us in the industry describe it the same way: an immersive experience that shows customers how a brand fits into their lives while allowing those brands to form long-term connections with consumers.

Topics: Experiential Marketing

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