4 min read

How to Build Your Brand's Scent Marketing Strategy With a Little Help from Tech

By Adrian Si on Mar. 15 2024, 11:18 AM

Your brand has a tone, a personality, and maybe even a sound (think of the iPhone's "swoosh"). 

Now, all it needs is a smell. 

If the idea of a branded aroma seems offbeat, you're probably not familiar with the scent marketing niche. However, you can be sure that more companies will embrace the power of nose-friendly branding, especially as the martech and scent technology marketing industries grow.

Topics: Experiential Brand
3 min read

Using AR Experience Data to Elevate Future Event Strategies

By Adrian Si on Feb. 9 2024, 03:56 PM

Using AR Experience Data to Elevate Future Event Strategies

Augmented reality-powered event experiences not only create unforgettable events in real time but also generate valuable attendee data. This experiential marketing data from customer interactions with AR can be collated and analyzed to produce robust insights for future marketing and event strategies.

Topics: Experiential Events Brand Trade Shows
3 min read

Unlocking the Power of Partnerships in Marketing: Strategies for Effective Collaboration

By Adrian Si on Nov. 6 2023, 04:30 PM

Relationships are the cornerstone of successful business partnerships and, oftentimes, successful business outcomes. Promising projects can easily take a turn for the worse without a clear understanding of roles, responsibilities, and expectations.

Topics: Experiential Events Brand Trade Shows
5 min read

Leveraging Food and Beverage Trends in 2023 for Customer Success

By Adrian Si on Aug. 22 2023, 08:15 AM

The food and beverage industry is ever-evolving. It’s constantly adjusting to new consumer preferences and the market landscape. Recently, there has been a shift in focus as consumer-facing brands seek to connect with customers in smaller cities and towns. This shift presents a unique opportunity for the food and beverage industry to connect more deeply with its target audience. Let’s examine how food and beverage marketers can take advantage of current trends to better connect with local communities. 

Topics: Experiential Events Brand Trade Shows
5 min read

Effective Food and Beverage Strategies to Drive Traffic

By Samantha Viloria on Jul. 12 2023, 11:18 AM

Despite how 80% of people say they’re “extremely likely” to attend in-person events in the second half of 2023, event marketers still struggle to drive traffic to their booths. According to “The Mid-Year Industry Pulse Check,” boosting attendance is among the top three challenges facing event marketers today. Despite this challenge, 63% of brands reported executing more or the same number of in-person events in 2022 than in 2019. In 2023, the number of events will only increase.

Topics: Experiential Events Brand Trade Shows

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