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2 min read

3 Ways to Keep Your Brand Experiences Fresh

By Tracii Andrews-Proud on Jun 28, 2019 12:20:00 PM

Experiential marketing is quickly becoming one of the industry’s most formidable strategies. As the Event Marketing Institute noted, 77% of brands see it as a critical part of their marketing approach that caters to Millennials’ hunger for experiences.

If brand experiences are the new marketing front lines, then they also serve as the new creative frontier for marketers. Brands that embrace experiential don’t just commit to providing customers an experience — they commit to innovating and revamping their approach whenever the time comes.

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3 min read

Experiential Marketing 101: How Experiences Are Changing the Marketing World

By Roy Walker on Jun 14, 2019 12:23:00 PM

The relationship between brands and their audiences is quickly evolving, thanks in no small part to the power of experiential marketing.

Experiential marketing enables audiences to taste, touch, or smell brands up close. No other marketing strategy is able to form that direct level of personal connection with its audience.

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3 min read

4 Ways Experiential Marketing Benefits Your Brand

By Sophie Kong on May 31, 2019 12:23:00 PM

Brands are the composite of several variables.

Whether it’s the brand’s messaging, font, or primary colors, there are many factors that go into how the public perceives it. But how can brands distinguish themselves in increasingly saturated markets? By not only attaching a look, name, and message to their brand but also attaching a feel to it. Experiential marketing adds that tangible element.

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3 min read

Experiential Marketing 101: Why Experiential Marketing Is No Longer Optional for Brands

By Adrian Si on May 17, 2019 12:22:00 PM

Over the past 20 years, marketing has undergone a seismic shift: Experiences have become a key component of modern campaigns.

Several factors play into this transformation. The first is the availability of new platforms. Brands use everything from print, radio, and TV to digital, social, and virtual reality to reach their target audiences. Then there’s the ubiquity of analytics. With data readily available, brands know when, where, and how to appeal most to specific demographics.

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2 min read

Experiential Marketing 101:  A Crash Course on the Basics of Experiential Marketing

By Shauna Hammack on May 3, 2019 12:19:00 PM

When we use the term experiential marketing, those of us in the industry describe it the same way: an immersive experience that shows customers how a brand fits into their lives while allowing those brands to form long-term connections with consumers.

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