4 min read

Improve Experiential Audience Engagement Through These 3 Technology Trends

By Sammy Bliss on Feb. 19 2020, 09:00 AM

Innovative technology solutions have emerged in a number of fields, boosting employee productivity and enhancing the customer experience. In the past 10-plus years of experiential marketing, technology's influence on customer engagement has evolved almost beyond recognition.

 

Technology now allows customers to experience and evaluate brands on their own terms. That's why experiential marketing is important for building relationships with your audience. 

Topics: Experiential Marketing
3 min read

Logistics: The Unsung Hero of an Experiential Marketing Campaign

By Lynda Diaz on Feb. 4 2020, 05:42 PM

Dipping a toe in the experiential waters can be exciting. Few initiatives come close to matching the immersive feel of an experiential marketing campaign, but there's one component that can negate that enthusiasm and personal feel: logistics.

Just look at how logistics affect an event's momentum. At times, design prep gets well behind schedule and causes delays in both delivery and installation. Other times, approvals waylay the process, and you're left with a short turnaround. Suddenly, your team finds itself in firefighter mode where every task becomes urgent and it is key that your actions are methodical and swift at the same time.

Topics: Experiential Marketing
2 min read

3 Ways to Keep Your Brand Experiences Fresh

By Tracii Andrews-Proud on Jun. 28 2019, 12:20 PM

Experiential marketing is quickly becoming one of the industry’s most formidable strategies. As the Event Marketing Institute noted, 77% of brands see it as a critical part of their marketing approach that caters to Millennials’ hunger for experiences.

If brand experiences are the new marketing front lines, then they also serve as the new creative frontier for marketers. Brands that embrace experiential don’t just commit to providing customers an experience — they commit to innovating and revamping their approach whenever the time comes.

Topics: Experiential Marketing
3 min read

Experiential Marketing 101: How Experiences Are Changing the Marketing World

By Roy Walker on Jun. 14 2019, 12:23 PM

The relationship between brands and their audiences is quickly evolving, thanks in no small part to the power of experiential marketing.

Experiential marketing enables audiences to taste, touch, or smell brands up close. No other marketing strategy is able to form that direct level of personal connection with its audience.

Topics: Experiential Marketing
3 min read

4 Ways Experiential Marketing Benefits Your Brand

By Sophie Kong on May. 31 2019, 12:23 PM

Brands are the composite of several variables.

Whether it’s the brand’s messaging, font, or primary colors, there are many factors that go into how the public perceives it. But how can brands distinguish themselves in increasingly saturated markets? By not only attaching a look, name, and message to their brand but also attaching a feel to it. Experiential marketing adds that tangible element.

Topics: Experiential Marketing

Featured