Event management strategies align every aspect of your event toward its intended objectives. To begin crafting your own event management strategy, you must first define your campaign's primary goals.
Once you do that, you must also tie those targets in with your brand goals. This will allow your company to review insights and set key performance indicators that will show whether those goals have been met. You cannot move forward with the look and feel of the event — or even focus on the consumer experience — until these elements are in place.