5 min read

Supercharging EV Sales: Experiential Marketing's Impact on the Industry

By Tracii Andrews-Proud on Apr. 24 2024, 09:00 AM

The electric vehicle (EV) industry has transitioned from a niche market to an essential and rapidly expanding sector. This growth is fueled by the expansion of the EV charging network across various regions, governmental support in the form of incentives and subsidies for EV adoption, and advances in EV technology that address safety and reliability concerns.  


Additionally, increasing consumer consciousness about environmental issues is leading to greater acceptance of EVs. This maturation of the sector has also intensified manufacturer competition, as evidenced by a significant increase in market share.

Topics: Experiential Graphics Events Brand Trade Shows
4 min read

How to Build Your Brand's Scent Marketing Strategy With a Little Help from Tech

By Adrian Si on Mar. 15 2024, 11:18 AM

Your brand has a tone, a personality, and maybe even a sound (think of the iPhone's "swoosh"). 

Now, all it needs is a smell. 

If the idea of a branded aroma seems offbeat, you're probably not familiar with the scent marketing niche. However, you can be sure that more companies will embrace the power of nose-friendly branding, especially as the martech and scent technology marketing industries grow.

Topics: Experiential Brand
5 min read

Elevating Event Experiences with NFC Marketing Technology

By Sammy Bliss on Feb. 12 2024, 11:28 AM

Touch and Go: Elevating Event Experiences With NFC Marketing Technology


Near-field communication marketing technology is revolutionizing experiential marketing, allowing guests to engage, learn, participate, and connect with brand offerings and other eventgoers. Experiential events are an excellent place for guests to network, grow their business, and, let’s be honest, have a good time! In this blog post, we’ll discuss how NFC technology enhances engagement and connection for attendees and how you can incorporate these tactics into your next activation.


Topics: Experiential Events Trade Shows
3 min read

Using AR Experience Data to Elevate Future Event Strategies

By Adrian Si on Feb. 9 2024, 03:56 PM

Using AR Experience Data to Elevate Future Event Strategies

Augmented reality-powered event experiences not only create unforgettable events in real time but also generate valuable attendee data. This experiential marketing data from customer interactions with AR can be collated and analyzed to produce robust insights for future marketing and event strategies.

Topics: Experiential Events Brand Trade Shows
3 min read

Unlocking the Power of Partnerships in Marketing: Strategies for Effective Collaboration

By Adrian Si on Nov. 6 2023, 04:30 PM

Relationships are the cornerstone of successful business partnerships and, oftentimes, successful business outcomes. Promising projects can easily take a turn for the worse without a clear understanding of roles, responsibilities, and expectations.

Topics: Experiential Events Brand Trade Shows