Imaging Endpoints, the world’s largest oncology focused imaging CRO, challenged ASV to reimage their trade show booth design to align more closely with their innovative, forward-thinking business model dedicated to “connecting imaging to the cure.” With potential booth footprints ranging anywhere from 36 to 800 square feet throughout their trade show season, scalability was a key component for the new booth design. Each new booth asset needed to serve not only as a stunning standalone marketing element, but also work in concert when staged all together – as unveiled within their 20’x40’ booth at the ASCO Annual Meeting in Chicago.
ASV’s design approach delivered a custom-built booth display with attention-grabbing illuminated and dimensional elements that served as the ideal backdrop for highlighting the brand’s business-driven digital content. Customized formal meeting and social gathering spaces along with multiple informal sales stations carved out dedicated engagement areas within the booth. Two double-sided 16’ high ID pillars and a 19’ wide blade hanging sign – all with pierce lit logos – ensured brand visibility from various vantage points across the show floor.
The hi-tech, eye-catching booth elements balanced with comfortable seating areas for both formal and informal gatherings created an open and inviting space for increased engagement between the brand’s sales team and show attendees.