Tracii Andrews-Proud

Tracii Andrews-Proud

Senior Account Director

Recent posts by Tracii Andrews-Proud

2 min read

3 Ways to Keep Your Brand Experiences Fresh

By Tracii Andrews-Proud on Jun. 28 2019, 12:20 PM

Experiential marketing is quickly becoming one of the industry’s most formidable strategies. As the Event Marketing Institute noted, 77% of brands see it as a critical part of their marketing approach that caters to Millennials’ hunger for experiences.

If brand experiences are the new marketing front lines, then they also serve as the new creative frontier for marketers. Brands that embrace experiential don’t just commit to providing customers an experience — they commit to innovating and revamping their approach whenever the time comes.

Topics: Experiential Marketing