As the nation’s fastest-growing school nutrition software and services provider, TITAN – A LINQ Solution approached ASV to redesign their 20’ x 40’ booth space for their first post-pandemic showing at the School Nutrition Association Annual National Conference. Tasked with repurposing select assets from the brand’s existing booth kit while integrating new eye-catching elements, ASV created a cohesive booth design with various engagement areas that leaned into the show’s “the power of imagination” theme targeting school nutrition personnel.
Since one-on-one engagements showcasing the brand’s software platform was a key deliverable, ASV started with refurbishing and refreshing their existing demo stations, and then situating them along the main aisles allowing the sales team to draw attendees into the space. Reskinning the demo station backs with chalkboard vinyl and cut vinyl graphic characters also created a fun and imagination-driven interaction for guests to share messages aligned with the show theme. A new custom-built, freestanding canopy with a full vinyl graphic wrap provided an inviting lounge area with comfy seating and beverage service – and doubled as a much-needed storage room for booth supplies, giveaways and staff personal items. Overhead, two “interlocking” hanging signs spanned the length of the booth space – broadcasting the brand logo and messaging across the trade show floor.
TITAN – A LINQ Solution was thrilled with the new design direction – from their first 3D model walkthrough to their first peak on the show floor. Balancing a playful yet professional look and feel, the booth aesthetics not only created a welcoming environment for the brand to demonstrate their software platform, but also directly spoke to the hearts and minds of their school nutrition personnel audience.