As the Official Beer Sponsor of the College Football Playoffs, Dos Equis was hosting a large group of VIP guests at the National Championship Game in San Jose. Intersport approached ASV to conceptualize and design the Dos Equis National Sponsorship Hotel and Restaurant installation.
The goal was to provide their VIP guests with a premium, Dos Equis-themed weekend from their hotel arrival to the VIP dinner and pre-game experience. Our team focused on creating an all-encompassing Dos Equis/college football-filled fun and realistic environment. The designs and materials ran from branded wall treatments, fabric window coverings and football-themed turf floor treatments to large oversized Dos Equis XX structures, branded bars and custom goal posts centerpieces.
Overall, we were able to create a branded environment that was still organically part of the existing space and also elevate Dos Equis’ presence and create a memorable impression for their guests.