Despite how 80% of people say they’re “extremely likely” to attend in-person events in the second half of 2023, event marketers still struggle to drive traffic to their booths. According to “The Mid-Year Industry Pulse Check,” boosting attendance is among the top three challenges facing event marketers today. Despite this challenge, 63% of brands reported executing more or the same number of in-person events in 2022 than in 2019. In 2023, the number of events will only increase.
Recent posts by Samantha Viloria
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Effective Food and Beverage Strategies to Drive Traffic
