[Article and some links updated April 4, 2023. Originally published on June 28, 2019.]
Experiential marketing has quickly become one of the industry’s most formidable strategies. As HubSpot found in its 2022 Marketing Industry Trends Report, 83% of marketers planned to spend the same amount or increase their experiential marketing investments last year.
If brand experiences are the new marketing front lines, then they also serve as the new creative frontier for marketers. Brands that embrace experiential don’t just commit to providing customers an experience — they commit to innovating and revamping their approach whenever the time comes.