3 min read

Experiential Marketing 101: Why Experiential Marketing Is No Longer Optional for Brands

By Adrian Si on May. 17 2019, 12:22 PM

Over the past 20 years, marketing has undergone a seismic shift: Experiences have become a key component of modern campaigns.

Several factors play into this transformation. The first is the availability of new platforms. Brands use everything from print, radio, and TV to digital, social, and virtual reality to reach their target audiences. Then there’s the ubiquity of analytics. With data readily available, brands know when, where, and how to appeal most to specific demographics.

Topics: Experiential Marketing
2 min read

Experiential Marketing 101:  A Crash Course on the Basics of Experiential Marketing

By Shauna Hammack on May. 3 2019, 12:19 PM

When we use the term experiential marketing, those of us in the industry describe it the same way: an immersive experience that shows customers how a brand fits into their lives while allowing those brands to form long-term connections with consumers.

Topics: Experiential Marketing
2 min read

3 Engagement Metrics That Highlight Experiential Campaign Success

By Adrian Si on Apr. 19 2019, 12:25 PM

When a customer prepares to purchase, there’s more than price or convenience on their minds — they’re debating whether they want to fully commit to your brand. The more positive feelings a customer associates with your brand, the more likely that purchase will come to fruition.

Topics: Experiential Marketing
3 min read

Build an Experiential Campaign That Engages Your Audience

By Sammy Bliss on Apr. 4 2019, 12:24 PM

It’s no surprise that experiential marketing’s popularity has grown. According to an Event Marketer/Mosaic study, 85 percent of consumers buy from a brand after attending one of its events or participating in one of its experiences. On top of that, the same study found that 91 percent of respondents said that positive brand experiences left them with positive feelings about that brand afterward.

Topics: Experiential Marketing
2 min read

Why Logistics Is the Real MVP of Any Experiential Campaign

By Jenn Cringoli on Apr. 4 2019, 12:21 PM

When an experiential campaign soars, few people remember the logistics. Attendees focus on the event’s buzz, the overall atmosphere, and how the experience made them feel. They remember the vivid scenery and the engagement components.

Many marketers overlook the coordination necessary to pull such an experience together. Logistics — i.e., scheduling, staffing, and venue management — are the gears that help an activation come together. Clients aren’t likely to focus on them, but they play an important role in bringing programs to life.

Topics: Experiential Marketing

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