2 min read

3 Engagement Metrics That Highlight Experiential Campaign Success

By Adrian Si on Apr. 19 2019, 12:25 PM

When a customer prepares to purchase, there’s more than price or convenience on their minds — they’re debating whether they want to fully commit to your brand. The more positive feelings a customer associates with your brand, the more likely that purchase will come to fruition.

Topics: Experiential Marketing
3 min read

Build an Experiential Campaign That Engages Your Audience

By Sammy Bliss on Apr. 4 2019, 12:24 PM

It’s no surprise that experiential marketing’s popularity has grown. According to an Event Marketer/Mosaic study, 85 percent of consumers buy from a brand after attending one of its events or participating in one of its experiences. On top of that, the same study found that 91 percent of respondents said that positive brand experiences left them with positive feelings about that brand afterward.

Topics: Experiential Marketing
2 min read

Why Logistics Is the Real MVP of Any Experiential Campaign

By Jenn Cringoli on Apr. 4 2019, 12:21 PM

When an experiential campaign soars, few people remember the logistics. Attendees focus on the event’s buzz, the overall atmosphere, and how the experience made them feel. They remember the vivid scenery and the engagement components.

Many marketers overlook the coordination necessary to pull such an experience together. Logistics — i.e., scheduling, staffing, and venue management — are the gears that help an activation come together. Clients aren’t likely to focus on them, but they play an important role in bringing programs to life.

Topics: Experiential Marketing
3 min read

Diversity in the Experiential Marketing Industry Has Evolved: Now What?

By Taline Hasholian on Apr. 3 2019, 12:17 PM

The face of experiential marketing’s workforce has changed noticeably in the last quarter century.

When I took my first job in the industry, I was one of a few women I saw working in it. I feel blessed to have entered when I did and worked with the people I have, but I feel just as grateful about the diversity I currently see within the experiential marketing industry. Our workforce is now one where both men and women have the same opportunities to grow and ascend to management positions.

Topics: Experiential Marketing

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