What Brands Should Demand from Their Experiential Agencies

The stakes have never been higher—and the opportunity never greater. With 74% of Fortune 1000 marketers increasing experiential budgets in 2025 and modular sustainable booth systems now dominating exhibitions for the first time in industry history at 65%, corporate brands face an unprecedented moment of transformation. The question isn't whether sustainability will help define experiential marketing success—it's whether your agency partners are ready to deliver the environmental innovation and cost efficiency that modern business demands.

The electric vehicle (EV) industry has transitioned from a niche market to an essential and rapidly expanding sector. This growth is fueled by the expansion of the EV charging network across various regions, governmental support in the form of incentives and subsidies for EV adoption, and advances in EV technology that address safety and reliability concerns.  

Additionally, increasing consumer consciousness about environmental issues is leading to greater acceptance of EVs. This maturation of the sector has also intensified manufacturer competition, as evidenced by a significant increase in market share.

Your brand has a tone, a personality, and maybe even a sound (think of the iPhone's "swoosh"). 

Now, all it needs is a smell. 

If the idea of a branded aroma seems offbeat, you're probably not familiar with the scent marketing niche. However, you can be sure that more companies will embrace the power of nose-friendly branding, especially as the martech and scent technology marketing industries grow.

Touch and Go: Elevating Event Experiences With NFC Marketing Technology

Near-field communication marketing technology is revolutionizing experiential marketing, allowing guests to engage, learn, participate, and connect with brand offerings and other eventgoers. Experiential events are an excellent place for guests to network, grow their business, and, let’s be honest, have a good time! In this blog post, we’ll discuss how NFC technology enhances engagement and connection for attendees and how you can incorporate these tactics into your next activation.

Using AR Experience Data to Elevate Future Event Strategies

Augmented reality-powered event experiences not only create unforgettable events in real time but also generate valuable attendee data. This experiential marketing data from customer interactions with AR can be collated and analyzed to produce robust insights for future marketing and event strategies.