--- title: Lexus at Aspen Food and Wine description: Lexus returned to Aspen. Blackberry Farm who were debuting their sister property, Blackberry Mountain. 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[Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ![Banner Lexus Food and Wine](https://www.asv1.com/hs-fs/hubfs/Work%20Lexus%20FW/Banner%20Lexus%20Food%20and%20Wine.png?width=1380&height=687&name=Banner%20Lexus%20Food%20and%20Wine.png) # Lexus #### at Aspen Food and Wine   ### Project Overview Lexus returned to Aspen with one of their long-standing hotel partners, Blackberry Farm who were debuting their sister property, Blackberry Mountain. The objective was to showcase key features of both properties in the allotted 35’ x 50’ space. The display consisted of two key buildings. The structures were recreated with skilled craftsmanship and vibrant graphics to highlight their key features. The barn boasted it’s very own faux wood burning fireplace along with a hay rail in the rafters. The Firetower showcased the beautiful view of the Smokey Mountains as if you were looking out the windows.  The vehicle displayed was Lexus’ all-new UX outfitted as a utility sports vehicle complete with a bike rack. The photo op featuring a scene from both properties allowed guests to pose and take their picture for a fun memory.  Old-school lunch boxes stuffed with Blackberry Farm’s fried chicken mix was a fun take away so guests could remember this great partnership!   [![More Experiential](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd) ![Lexus American Food and Wine A2](https://www.asv1.com/hubfs/Work%20Lexus%20FW/Lexus%20American%20Food%20and%20Wine%20A2.png "Lexus American Food and Wine A2") ![Lexus American Food and Wine B2](https://www.asv1.com/hubfs/Work%20Lexus%20FW/Lexus%20American%20Food%20and%20Wine%20B2.png "Lexus American Food and Wine B2") ![Lexus American Food and Wine C2](https://www.asv1.com/hubfs/Work%20Lexus%20FW/Lexus%20American%20Food%20and%20Wine%20C2.png "Lexus American Food and Wine C2") ![Lexus American Food and Wine D2](https://www.asv1.com/hubfs/Work%20Lexus%20FW/Lexus%20American%20Food%20and%20Wine%20D2.png "Lexus American Food and Wine D2") ![Lexus American Food and Wine E2](https://www.asv1.com/hubfs/Work%20Lexus%20FW/Lexus%20American%20Food%20and%20Wine%20E2.png "Lexus American Food and Wine E2") ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. 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