To elevate Bugaboo’s presence at the ABC Kids Expo, ASV was tasked to build and design a brand new trade show display that would create excitement and buzz around the brand by bringing the newest campaign “Your Complete Stroller System” to life in an unexpected way.
We took a non-traditional approach to the booth design and created an environment that would invite retailers into the space to experience the Bugaboo stroller first hand. The build out included a real life version of the campaign visual with vignettes in a park setting to illustrate each element in the system concept. Picnic tables, wood stumps and tree-style plants provided the perfect setting for meeting areas throughout the space.
Surprise, delight and excite! That was exactly what the display provided. The park scene set-up was different and unique and definitely stood out amongst the competition.