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Project Overview

To further broaden their connection with a younger demographic, Subway® tapped ASV to create a fun and interactive lounge known as “The Green Room, baked by Subway®” at a series of music festivals across the U.S.

ASV designed and built this interactive “Green Room” at each event, which included a restaurant, performance space and lounge featuring live acoustic and DJ sets, a live-stream of the mainstage performances, and, of course, free sandwiches.

ASV took “The Green Room, baked by Subway®” on a roadshow to 5 Music Festivals around the country, including Bonnaroo, Hangout Music Festival and Outside Lands. A super tight turnaround from festival to festival adding some logistical complications, but ASV pulled it off flawlessly, and both our clients and all the attendees left with full bellies and smiles on their faces!


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