When is a cargo container not a container? When it’s a “Bistro Café.” Courtyard Marriott wanted a rugged-looking exterior to match up with the Warrior Dash racing event while enabling everyone to experience Courtyard Marriott’s world-renowned hospitality and services in a fun and engaging way.
ASV designed and fabricated an 8’ x 20’ container to resemble the new look “Bistro Café.” Integrated into the hollowed space were graphic images, counters, and seating that represented the actual re-design. This allowed Warriors the perfect environment for pre-race to teams fuel up with a light breakfast.
Post-race Warriors were able to capture their conquest in the ultimate warrior selfie that was shared via social channels and drove awareness using the Courtyard hashtags and social handles.