Saatchi & Saatchi tasked ASV to help design and fabricate an immersive interactive fantasy football display in the new Levi’s Stadium, home of the San Francisco 49ers. This activation display needed to complement the aesthesis of the new 49ers stadium as well as the Toyota and Yahoo brands.
Built out on the 300 level concourse at Levi’s Stadium, the 30’ long x 9’ high display immerses attendees into the rapidly growing world of fantasy football. In its first year of activation this display area included a fantasy football Hall of Fame, a Toyota Bust Builder where fans can create 3D busts of their head through the use of augmented reality technology. Currently there is an augmented reality football throw and a Virtual reality football game within the same footprint.
This activation went live at the 49ers first preseason game against the Denver Broncos on August 17th, 2015 and activates at each home game since, providing Toyota and Yahoo thousands of impressions.
