Project Overview
As part of TD Ameritrade’s Super Bowl activation at the NFL Experience, Intersport asked us to help recreate the set of TDA’s new national advertising campaign centered around the Green Room – a sanctuary of sorts where people drop by for real, honest conversations about money in a comfortable, inviting and safe space.
We set the stage (literally) to replicate the look and feel of TD Ameritrade’s “The Green Room.” We designed and fabricated this set to replicate the actual commercial set, from the green walls, wood flooring and on-set furniture to camera stands, lighting and the sound system. TD Ameritrade had a working replica of their set in which to host celebrities throughout the event.
Lights, camera, action! The Green Room hosted one-on-one conversations with special appearances by NFL players. Guest appearances were taped and shared socially, and our clients were thrilled with the results!
