To stir up excitement for the DVD release of Step Up 3, Walt Disney Studios Home Entertainment wanted to give a live breakdancing demo at the infamous Hollywood Christmas Parade.
ASV designed and fabricated a giant branded boom box, wrapped in custom graphics, that was light enough to move easily, yet strong enough to hold a dance troupe on top. Since the entire street was covered in red carpet, we also created a custom dance floor.
Thousands of fans cheered the live show while several press outlets covered the event. It was a big hit with the crowds and our clients loved it!
