Looking to actualize their “Unleash the Power” tagline, Monster Products wanted a show floor presence that vastly surpassed their past CES activations. To maximize their larger 50’x160’ booth space, the brand wanted to feature more product lines, promote more integrated partnerships, showcase more consumer engagement zones and drive more brand interest than ever before.
ASV designed a spectacular booth that delivered against Monster Product’s vision, leveraging every available surface to drive their brand message. Along the aisle and back of the booth, (8) engagement zones featured on-the market products and collaborations: the Selfie Zone, a Fireside Chat alcove for press announcements and a DJ performance, a custom Monster-ized Bentley, ROC headphones, a Fatality gaming tournament, a World Poker Tour exhibition, and (14) POP displays. Inside Monster’s invite-only “bunker,” (17) more POP displays and a fully enclosed soundproof room were the perfect backdrop for the Monster team to share unreleased product lines and unannounced integrations with a select few (hundred) customers and partners.
In total, ASV produced (170) fabric and vinyl graphics featuring Monster’s product lines, celebrity & lifestyle images, and logos and quotes; (102) wall panels; (13) custom POP displays; (7) bars & counters and (1) custom car platform – oh, and hung nearly 40 monitors running promotional content.
CES set a record with over 170,000 industry attendees plus media and exhibitor personnel. Crowds gathered in the public activation spaces to cheer the gamers, rally behind the poker players, geek out over the customized Bentley, and touch and feel a vast array of new and established product lines. Inside the bunker, hundreds of VIP guests enjoyed a sneak peak of Monster’s future product line up and a chance for more in-depth insight from a Monster team member. At the end of it all, Monster’s goal of increased visibility and product engagement was exceeded.
