To meet the growing desire for socially distanced events, Lexus hosted the first-ever Lexus Culinary Cinema – a three-night gourmet drive-in movie event at L.A. LIVE’s Event Deck in downtown Los Angeles. ASV was fortunate enough to work with our friends at Team One and Lexus North America on the COVID friendly Lexus Culinary Cinema. The ticketed event, which took place in early November '20, elevated the typical drive-in movie experience by engaging Lexus Culinary Masters, Chefs Jon Shook and Vinny Dotolo, Ludo Lefebvre and Carlo Mirarchi to create gourmet dinners inspired by the feature film being shown each evening.
For three consecutive sold-out nights, more than 100 vehicles pulled into L.A. LIVE’s Event Deck to enjoy a delicious three-course meal from the comfort of their vehicles, and a fan-favorite movie, shown on a 34' x 60' LED screen that sat 10' off the ground. Each evening featured a different menu curated by a Lexus Culinary Master. Chefs Jon and Vinny opened the event with cuisine paired with “Once Upon a Time in Hollywood.” Chef Ludo followed with dishes designed for the film “Sideways,” and Chef Carlo closed the series with dinner fare fit for “Little Miss Sunshine.”
