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Lexus

Pebble Beach Food & Wine

Project Overview

Being the official automotive partner of the Pebble Beach Food and Wine Festival since its inception, Lexus looks to create a new and exciting experience for guests year after year.   In 2016, ASV brought some flair to northern California by featuring iconic Cuban features including a mid-century bar scene, street balcony overhangs and a musical trio. 

To provide an authentic feel to the Cuban scene, ASV turned to its skilled fabrication team who created a maze of arches, faux finished to look like the cracked facades in Havana.  A faux second story balcony added to the Cuban authenticity along with a real wood bar detailed with brass accents.  

Our Cuban paradise was a scene to remember.   We had an overwhelming number of guests who visited and lingered in Havana.   Guests were treated with various cocktails made with Cuban rum, rolled their own chocolate cigars and could even jam out with our Cuban Trio! 

 

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