Working with our client, Wasserman, for Honda Racing Corp.'s (HRC) inaugural appearance at The Quail, A Motorsports Gathering, we fabricated a debut that was impossible to ignore. We brought their brand vision to life with a commanding 40'x40' covered display on an elevated deck, designed to make a powerful first impression. The structure featured a fully waterproof roof and an interior fabric ceiling illuminated by integrated LED tubes, creating a sophisticated and immersive atmosphere. At the core, a custom-built point-of-sale counter and LED backlit merchandise wall facilitated seamless fan engagement. The experience was anchored by the stunning HRC race car, flanked by custom showcases displaying its precision parts and original blueprints, offering enthusiasts an unprecedented look into the engineering prowess behind the performance. And 2 motorcycles were also on display.
