To introduce affluent, modern entertainers to its product line, Dacor partnered with Pebble Beach Food & Wine, one of the world's preeminent culinary festivals, to set the stage for great entertainment and exceptional epicurean experiences.
As the exclusive kitchen appliance sponsor for the Cooking Pavilion, ASV built two live cooking stages for Dacor to showcase the Dacor kitchen suites. Cooking demos by celebrity chefs highlighted Dacor's Heritage Collection and the brand-new Modernist Collection. In addition, ASV concepted a custom, break-through ice bar design – a definite showstopper at the Grand Tasting event. The activation featured drinks that highlighted the Dacor Cocktail Ice™ system.
Events included Dacor's signature event on Friday evening, "Dinnertime Meets Showtime,“ with model and actress Molly Sims and Chef Fabio Viviani, along with several cooking demos featuring culinary talent including Chefs Naomi Pomeroy of Portland’s Beast, Curtis Stone of Los Angeles’ Maude and Top Chef and TV personality, Graham Elliot.
