--- title: Case Study Food & Wine Classic Aspen 2025 image: https://www.asv1.com/hubfs/Wendys%20Chicago%20Iowa%20Template%20C.jpg --- - [Industries](https://www.asv1.com/industries) - [Clients](https://www.asv1.com/clients) - [Careers](https://www.asv1.com/careers) - [Blog](https://www.asv1.com/blog) - [Awards](https://www.asv1.com/awards) [![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/?hsLang=en) [![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7) - [Experiential](https://www.asv1.com/work) - [All](https://www.asv1.com/work) - [Experiential](https://www.asv1.com/work#filter=.experiential) - [Adobe](https://www.asv1.com/adobe-nwsl) - [Ally Financial](https://www.asv1.com/ally-financial-nwsl) - [Benetton](https://www.asv1.com/benetton-retail-pop-up) - [Bonhams](https://www.asv1.com/bonhams-at-quail) - [Cadillac and Kia](https://www.asv1.com/work/cadillac-and-kia-floating-vehicles) - [Chase](https://www.asv1.com/work/chase-freedom-tour) - [Hally Hair](https://www.asv1.com/work/hally-hair-college-tour) - [HBO](https://www.asv1.com/work/hbo-house-of-the-dragon) - [Heinz](https://www.asv1.com/work/heinz-at-food-wine-classic) - [JW Marriott](https://www.asv1.com/case-study/jw-marriott) - [Lexus](https://www.asv1.com/lexus-at-food-wine-classic) - [Maru-Hi](https://www.asv1.com/work/maru-hi-at-tokyo-nights) - [OS Studios](https://www.asv1.com/case-study/maplecon) - [Powerade](https://www.asv1.com/work/powerade) - [Progressive](https://www.asv1.com/work/progressive-at-sturgis-motorcycle-rally) - [Sheraton](https://www.asv1.com/work/sheraton-lobby-lounge-los-angeles) - [Subway](https://www.asv1.com/work/subway-super-bowl) - [WatchTime](https://www.asv1.com/work/watchtime) - [Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) - [Corporate Events](https://www.asv1.com/work#filter=.corporate-events) - [CAA and CDW](https://www.asv1.com/work/caa-and-cdw-charity-golf) - [DISH](https://www.asv1.com/work/dish-team-summit-2024) - [The Culture Equity](https://www.asv1.com/the-culture-equity-at-usbc) - [TPH and Maesa](https://www.asv1.com/maesa-with-tph) - [Trade Shows](https://www.asv1.com/work#filter=.trade-shows) - [American Express](https://www.asv1.com/work/amex-marketplace) - [Imaging Endpoints](https://www.asv1.com/work/imaging-endpoints-at-asco) - [LA Libations](https://www.asv1.com/work/la-libations-at-expo-west-2023) - [NASCAR](https://www.asv1.com/nascar-at-la-auto-show) - [STAAR Surgical](https://www.asv1.com/work/staar-at-ascrs) - [Titan - Linq](https://www.asv1.com/work/titan-linq-at-anc) - [T-Mobile](https://www.asv1.com/work/t-mobile) - [VinFast](https://www.asv1.com/vinfast-at-ces) - [Watchtime](https://www.asv1.com/work/watchtime) - [Graphics](https://www.asv1.com/work#filter=.graphics) - [Dos Equis](https://www.asv1.com/work/dos-equis) - [Modelo](https://www.asv1.com/work/modelo-custom-shop) - [Puma](https://www.asv1.com/work/puma) - [Vehicle Wraps](https://www.asv1.com/work/vehicle-wraps) - [Scenic](https://www.asv1.com/scenic/intro) - [Services](https://www.asv1.com/scenic/services) - [Capabilities](https://www.asv1.com/scenic/capabilities) - [Leadership](https://www.asv1.com/scenic/leadership) - [Contact](https://www.asv1.com/scenic/contact) - [Services](https://www.asv1.com/services) - About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) - [Contact](https://www.asv1.com/contact) [![Chase Sundance Template B](https://www.asv1.com/hubfs/Chase%20Sundance%20Template%20B.jpg "Chase Sundance Template B")](https://www.asv1.com/work/chase-at-sundance-film-festival?hsLang=en) ### Projects - [Adobe](https://www.asv1.com/adobe-nwsl) - [Ally Financial](https://www.asv1.com/ally-financial-nwsl) - [American Express](https://www.asv1.com/work/amex-marketplace) - [Benetton](https://www.asv1.com/benetton-retail-pop-up) - [Bonhams](https://www.asv1.com/bonhams-at-quail) - [CAA and CDW Charity](https://www.asv1.com/work/caa-and-cdw-charity-golf) - [Cadillac and Kia](https://www.asv1.com/work/cadillac-and-kia-floating-vehicles) - [Chase](https://www.asv1.com/work/chase-freedom-tour) - [DISH](https://www.asv1.com/work/dish-team-summit-2024) - [Dos Equis](https://www.asv1.com/work/dos-equis) - [Hally Hair](https://www.asv1.com/work/hally-hair-college-tour) - [HBO](https://www.asv1.com/work/hbo-house-of-the-dragon) - [Heinz](https://www.asv1.com/work/heinz-at-food-wine-classic) - [Imaging Endpoints](https://www.asv1.com/work/imaging-endpoints-at-asco) - [JW Marriott](https://www.asv1.com/case-study/jw-marriott) - [LA Libations](https://www.asv1.com/work/la-libations-at-expo-west-2023) - [Lexus](https://www.asv1.com/lexus-at-food-wine-classic) - [Maru-Hi](https://www.asv1.com/work/maru-hi-at-tokyo-nights) - [Modelo](https://www.asv1.com/work/modelo-custom-shop) - [NASCAR](https://www.asv1.com/nascar-at-la-auto-show) - [OS Studios](https://www.asv1.com/case-study/maplecon) - [Powerade](https://www.asv1.com/work/powerade) - [Progressive](https://www.asv1.com/work/progressive-at-sturgis-motorcycle-rally) - [Puma](https://www.asv1.com/work/puma) - [Sheraton](https://www.asv1.com/work/sheraton-lobby-lounge-los-angeles) - [STAAR](https://www.asv1.com/work/staar-at-ascrs) - [Subway](https://www.asv1.com/work/subway-super-bowl) - [The Culture Equity](https://www.asv1.com/the-culture-equity-at-usbc) - [Titan - Linq](https://www.asv1.com/work/titan-linq-at-anc) - [T-Mobile](https://www.asv1.com/work/t-mobile) - [TPH and Maesa](https://www.asv1.com/maesa-with-tph) - [Vehicle Wraps](https://www.asv1.com/work/vehicle-wraps) - [Vinfast](https://www.asv1.com/vinfast-at-ces) - [Watchtime](https://www.asv1.com/work/watchtime) - [Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ![F+W LP HERO](https://www.asv1.com/hs-fs/hubfs/F+W%20LP%20HERO.png?width=2064&height=1166&name=F+W%20LP%20HERO.png) # **Concept to Celebration** ### **How ASV Brought Four Premier Brands to Life at the Food & Wine Classic** **————** #### C A S E   S T U D Y ### Introduction The Food & Wine Classic in Aspen is a strategic opportunity for brands to engage with more than 4,000 of America's most affluent and influential consumer segment in an intimate, high-conversion environment.   ![Wine Bar Combo](https://www.asv1.com/hs-fs/hubfs/Wine%20Bar%20Combo.png?width=800&height=477&name=Wine%20Bar%20Combo.png) #### **Food & Wine Magazine – Open Bar** With dozens of chefs and winemakers participating, Food & Wine Magazine asked ASV to design a bar space to accommodate 100’s of affluent wine and food enthusiasts who would be served simultaneously. The 60-foot-long “Wine Bar” was sectionalized and spaced out to easily accommodate the standing room guests while maintaining a high-level of energy and enjoyable vibes. ![Lexus Combo](https://www.asv1.com/hs-fs/hubfs/Lexus%20Combo.png?width=800&height=477&name=Lexus%20Combo.png) #### **Lexus - Culinary Master’s program** Lexus has served as one of the Classic’s long-term principal sponsors and is known for their Lexus Culinary Master’s program, featuring an esteemed group of chef talent that partners with them. For the 19th time, **Lexus** came to ASV to build a custom culinary display featuring premium finishes with wood and leather trim reminiscent of the vehicle’s interior. The venue design enabled guest to experience the chefs’ cooking skills and then savor curated bites fresh from the pans. ![HomeGoods Combo](https://www.asv1.com/hs-fs/hubfs/HomeGoods%20Combo.png?width=800&height=477&name=HomeGoods%20Combo.png) #### **HomeGoods – Creating Brand Association** HomeGoods came to ASV with an aspirational lifestyle goal of being represented at the Food & Wine Classic with their products not only for display but also for food service and even consumption. They wanted a space to transcend quality, craftsmanship, and sophistication while maintaining focus on their core value proposition of "amazing prices, every single day." ASV built a 20’ x 20’ overall space which featured a curved counter for serving, overhead signage with logo, a digital menu board showing the day’s culinary feature, 10 shelves to display various items and 2 showcase end panels on each side displaying framed artwork. ![Faves Combo](https://www.asv1.com/hs-fs/hubfs/Faves%20Combo.png?width=800&height=477&name=Faves%20Combo.png) #### **Faves Collection - Appliance Innovations and Lifestyle Products** F&W’s Faves is famous for carefully vetting kitchen tools, appliances, and culinary accessories to ensure those products meet their quality standards, tried and tested by the editors at Food and Wine magazine. Faves asked ASV to design and fabricate a booth to showcase their appliances. ASV built a backwall with a marble wrap and wood fluting, 12’ and 6’ shelves for display items, shelf pedestals and a reception counter. Both were fitted with LED uplighting for visibility and prominence. ![LP F&W - HomeGoods Compressed Cropped](https://5643294.fs1.hubspotusercontent-na2.net/hubfs/5643294/DRIP%20%2013%20F&W%20-%20HomeGoods%20Compressed.jpeg)                 ## Your Ultimate Guide to Event Management ### **Discover in the 24-page eBook:** • The 3 things to nail before you even think about planning an event • The 6 elements of a productive event management strategy • How to optimize pre-event, in-event and post-event promotions • Prime data mining and content creation opportunities • Plus, real-world examples of these tactics in action. ![ASV Guide Mockup Event Guide](https://www.asv1.com/hs-fs/hubfs/ASV%20Guide%20Mockup%20Event%20Guide.png?width=350&height=168&name=ASV%20Guide%20Mockup%20Event%20Guide.png) Your privacy is important to us. We do not sell or share your information with third parties. By submitting this form, you are giving ASV permission to send you marketing communications. ### Let us help you solve your next activation challenge. Please let me know if you have any questions or would like to have a call with one of our Account Directors. **Adrian Si** *Director, Marketing Strategy* ASV Experiential [**asi@asv1.com**](mailto:asi@asv1.com) 424-205-1426 ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. Vermont Ave. Torrance, CA 90502 - [Privacy Policy](https://www.asv1.com/hubfs/Privacy%20Policy.pdf) ©2010 - 2026 ASV ![](https://px.ads.linkedin.com/collect/?pid=4703532&fmt=gif)