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Pebble Beach Concours


Project Overview

With four distinct activations at two different premier event locations — The Quail, A Motorsports Gathering, and Pebble Beach Concours d’Elegance — Infiniti and its media agencies engaged ASV as their experiential and concert production partner for design, fabrication, management & execution. Our hands-on familiarity with Monterey’s environment (terrain and weather) drove design and execution of each premium, architecturally-inspired experiential environment.


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