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Innovation at Play

Build Once ... Revamp, Reuse, and Reinvent.

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C A S E   S T U D Y

Challenge

Wendy’s wanted an integrated solution to one-off custom design, build, and toss-away activations, as they are expensive, require long lead times, and waste natural resources.

Starting in 2019, The Marketing Arm (TMA), Wendy’s experiential agency, challenged ASV Experiential (ASV) to engineer and fabricate a long-term solution for Wendy’s product activations at major sporting events.
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Solution:
Build-it-Once

ASV engineered and fabricated a long-term solution enabling activations to be revamped, resued, and reinvented using reconfigurable structural components and flexible modules.

The benefits are:

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Reusability

Well-designed structures can be rearranged into new layouts repeatedly, allowing new experiences without the total expense of custom elements.

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Adaptability

Standardized components increase adaptability and flexibility. You can quickly modify, reconfigure, and repurpose (with new graphics) to create custom experiences for each activation without the cost of custom elements.

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Portability

Lightweight modular frames reduce weight and drayage costs. Well-constructed components pack into reusable crates and can accomodate miscellaneous materials, reducing the number of shipping crates for efficient nationwide or worldwide shipping.

"I just wanted to say what an INCREDIBLE job the team did …! We were in such good hands. … You guys made us look good and helped us find last-minute solutions like you always do, and we greatly appreciate it."

- Amy Repice, Sr. Director, Account Management, The Marketing Arm

Your Ultimate Guide to Event Management

• The 3 things to nail before you even think about planning an event
• The 6 elements of a productive event management strategy
• How to optimize pre-event, in-event and post-event promotions
• Prime data mining and content creation opportunities
• Plus, real-world examples of these tactics in action.

ASV Guide Mockup Event Guide

_Cost Effective Combo

 

 

Cost-Effectiveness

Designing and fabricating multiple components has higher upfront costs, but being able to transform the kit through graphic reskinning across multiple years provides better ROI.

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Consistency

Maintaining recognizable branded elements tied to a company's visual identity across multiple activations over multiple years builds cohesion and reinforces the brand's value to visitors.

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Eco-Conscious

Using prefabricated modules can be resurfaced, and structural components provide long-term reuse, minimize material waste, and are inherently better for the environment than single-use materials.

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Project Management

The ASV approach provides the client with a dedicated Account Director as a single point of contact. TMA can rest assured that each activation goes off without a hitch.

Penn DJ Replacement

Summary

For five (5) years, ASV's team has successfully executed over a dozen activations by Revamping, Reusing, and Reinventing Wendy's activations based on the objectives of TMA.

Let us help you solve your next activation challenge.

Please let me know if you have any questions or would like to have a call with one of our Account Directors.

Adrian Si
Director, Marketing Strategy
ASV Experiential
asi@asv1.com
424-205-1426

Your Ultimate Guide to Event Management

Discover in the 24-page eBook:

• The 3 things to nail before you even think about planning an event
• The 6 elements of a productive event management strategy
• How to optimize pre-event, in-event and post-event promotions
• Prime data mining and content creation opportunities
• Plus, real-world examples of these tactics in action.

ASV Guide Mockup Event Guide

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