--- title: VinFast CES 2024 description: We integrated their RIDEVU experience with Sony, and managed the VinFast press event, announcing the VF3, VF Wild electric pickup concept and E-bikes. --- - [Industries](https://www.asv1.com/industries) - [Clients](https://www.asv1.com/clients) - [Careers](https://www.asv1.com/careers) - [Blog](https://www.asv1.com/blog) - [Awards](https://www.asv1.com/awards) [![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/?hsLang=en) [![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7) - [Experiential](https://www.asv1.com/work) - [All](https://www.asv1.com/work) - 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[Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ![VinFast CES 2024 Template Banner](https://www.asv1.com/hs-fs/hubfs/VinFast%20CES%202024%20Template%20Banner.jpg?width=1380&height=920&name=VinFast%20CES%202024%20Template%20Banner.jpg) # VinFast at CES 2024   ### Project Overview We designed and fabricated, including graphic production and onsite execution of a dynamic 5,000 sq ft. booth display aligned with the client’s “Breaking Boundaries” campaign highlighting VinFast’s long term ambition to usher in a new era of electric mobility accessible to everyone, everywhere. The display featured a prominent 23’x13’ LED video wall with 6 hanging LED cubes,4 vehicles and E-bike displays. Activations included a lounge and charging area, meeting and staff rooms. Inside the display, we integrated their RIDEVU experience with their partner, Sony, and we managed the VinFast press event, announcing the VF3, VF Wild electric pickup concept and E-bikes, their Signing Ceremony with the Automotive Association and Day of Vietnam Experience with catering and entertainment. This activity generated almost 3,400 leads. Outside the display, we handled the VinFast Chauffeured drives in their 10 VF8s and VF9s for media, influencers and public btn the Las Vegas Convention Center and high traffic hotels, resulting in over 250 rides over the course of the show.   [![More Trade Shows](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/14c3106f-e5b1-4230-8b88-78d2479deb22.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/14c3106f-e5b1-4230-8b88-78d2479deb22) [![DOWNLOAD THE TRADE SHOW EBOOK](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/ddc894a6-c0f9-46f3-a898-4b93f7abb3cc.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/ddc894a6-c0f9-46f3-a898-4b93f7abb3cc) ![VinFast CES 2024 Template A1](https://www.asv1.com/hubfs/VinFast%20CES%202024%20Template%20A1.jpg "VinFast CES 2024 Template A1") ![VinFast CES 2024 Template B2](https://www.asv1.com/hubfs/VinFast%20CES%202024%20Template%20B2.jpg "VinFast CES 2024 Template B2") ![VinFast CES 2024 Template C2](https://www.asv1.com/hubfs/VinFast%20CES%202024%20Template%20C2.jpg "VinFast CES 2024 Template C2") ![VinFast CES 2024 Template D1](https://www.asv1.com/hubfs/VinFast%20CES%202024%20Template%20D1.jpg "VinFast CES 2024 Template D1") ![VinFast CES 2024 Template E1](https://www.asv1.com/hubfs/VinFast%20CES%202024%20Template%20E1.jpg "VinFast CES 2024 Template E1") ### **Exhibit Smarter.** ### **Download our 38-page eBook. Here's some of what you'll discover:** • Determine your strategy and marketing goals • Prioritize your objectives by asking the right questions • Booth design must connect and deliver a memorable experience  • Understanding show rules & regulations to manage services costs • Navigating the logistics isn’t for the faint at heart   ![Exhibit_Smarter_eBook_3D_Cover](https://www.asv1.com/hs-fs/hubfs/Tradeshow%20eBook/Exhibit_Smarter_eBook_3D_Cover.png?width=350&height=168&name=Exhibit_Smarter_eBook_3D_Cover.png)   ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. Vermont Ave. Torrance, CA 90502 - [Privacy Policy](https://www.asv1.com/hubfs/Privacy%20Policy.pdf) ©2010 - 2026 ASV ![](https://px.ads.linkedin.com/collect/?pid=4703532&fmt=gif)