A 50’x50’ display showcased 2 vehicles and a couple activations. Both were driving simulators: one the golf kind, the other the vehicle kind.
We designed an updated footprint for Lexus, built and installed everything, created a 2nd area for the trophy photo experience on the other side of the golf course, executed the event for a week and dismantled it all upon completion.
Thousands of golf fans got to enjoy the activations and interact with the vehicles.
