Another incredible food and wine event with Team One is in the books, with Lexus as a sponsor of the first-ever Food & Wine Classic in Charleston. Lexus Culinary Masters Michelle Bernstein, Shota Nakajima and Stephanie Izard showcased their incredible talents at the Grand Tasting Pavilion. Attendees indulged in amazing flavors from the Masters, while getting the chance to experience the luxury of a GX SUV, with an ASV installed wrap showing their hospitality partners, along with an LC convertible.
We created a postcard activation where guests could take a postcard, complete it and place it in one of the mailboxes and sent out as greetings from Charleston… promoting the new location for the Classic.
This display has been used over 8 times with small modifications made each time to match the style and needs of each event. This has proved to be both sustainable and cost effective.
Finally, there was a separate “Tailgate” event that Lexus Culinary Masters, Jon Shook and Vinny Dotolo hosted where they cooked wood-fired pizzas out of the back of the customized Monogram GX SUV.
