ASV fabricated a “Hello Humankindness” activation hub and halftime show during the LA Galaxy's 13 home games at Dignity Health Sports Park. The game activations were designed to spark actions of human kindness in a fun and interactive environment.
The 20’ x 20’ activation hub was creatively divided into three distinct zones with faux hedges to maximize the footprint and control traffic flow.
On the 12’ long freestanding “Humankindness is…” chalkboard wall, fans were encouraged to share written and artistic messages. In the crafts zone, guests wrote personal notes of well-wishes to new moms – attaching the notes to plush teddy bears. For the “Act Fast” zone, ASV designed an amped-up, timed bean bag toss game where fans competed to achieve as many acts of kindness in 30 seconds – toss the bag in a bucket and it lights up!
During the halftime show, ASV fabricated oversize high-five hands, large-signal flags and a target goal net for the Dignity Health on-field “Humankindness Combine” game.