Did you know that Buffalo Wild Wings (BWW) is the largest pourer of draught beer in the country? So a partnership with the Great American Beer Festival (GABF) was a beer-drinkers bonanza. The vision was to create the Ultimate Sports Bar experience that could only be experienced at GABF.
The 60’ x 60’ booth was built around the theme “America’s Favorite Sports Bar.” It combined the ultimate sports bar with the good ole fashioned neighborhood craft bar. The design was based on finishes from BWW’s locations, including graphic walls mimicking exposed metal, brick walls and wood finishes. Additional artisan touches included a chalkboard wall and reclaimed wood framed menu signs.
The activation was set up in the center of the convention center so all 62,000 attendees could get a taste. There were tons of FREE buffalo wings – more than 5 tons were served, courtesy of BWW – and an endless tap for sampling great American beers.