--- title: Work - PSG Retail description: We partnered with @CAA and @Paris Saint-Germain football club to transform a space on Melrose into an unforgettable pop-up experience. image: https://www.asv1.com/hubfs/IMG_5968.jpg --- - [Industries](https://www.asv1.com/industries) - [Clients](https://www.asv1.com/clients) - [Careers](https://www.asv1.com/careers) - [Blog](https://www.asv1.com/blog) - [Awards](https://www.asv1.com/awards) [![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/?hsLang=en) [![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7) - [Experiential](https://www.asv1.com/work) - 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[Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ![PSG Retail Template Banner 1](https://www.asv1.com/hs-fs/hubfs/PSG%20Retail%20Template%20Banner%201.jpg?width=1380&height=687&name=PSG%20Retail%20Template%20Banner%201.jpg) # Paris St Germain ### Project Overview We partnered with @CAA and @Paris Saint-Germain football club to transform a space on Melrose into an unforgettable pop-up experience. This wasn’t just another build-out; it was a celebration of innovation and brand storytelling. Highlights include: A full retail display to showcase PSG’s iconic merch. Two immersive rooms: a cutting-edge podcast studio and a serene wellness studio. A striking lenticular-style display wall that’s impossible to miss. A dynamic stage for live activations. Walls covered in bold, graphic imagery bringing the PSG flair to life. A custom display created for Stanley, adding another layer of craft and creativity to this remarkable space.   This project is proof of how collaboration and creative vision can elevate an experience from concept to execution.    [![More Experiential](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd) ![PSG Retail Template A1](https://www.asv1.com/hubfs/PSG%20Retail%20Template%20A1.jpg "PSG Retail Template A1") ![PSG Retail Template B2](https://www.asv1.com/hubfs/PSG%20Retail%20Template%20B2.jpg "PSG Retail Template B2") ![PSG Retail Template C1](https://www.asv1.com/hubfs/PSG%20Retail%20Template%20C1.jpg "PSG Retail Template C1") ![PSG Retail Template D1](https://www.asv1.com/hubfs/PSG%20Retail%20Template%20D1.jpg "PSG Retail Template D1") ![PSG Retail Template E](https://www.asv1.com/hubfs/PSG%20Retail%20Template%20E.jpg "PSG Retail Template E") ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. 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