In partnership with Nissan, NBC wanted to push their hit show, Heroes at Comic-Con San Diego. They also wanted to bring awareness to the then new Nissan Cube, which was featured in the show, and all within a 20’x20’ booth space.
Playing off the fun, youthful feel of the Nissan Cube, we created a life sized “matchbox car” display, in classic point of purchase packaging, wrapped in Heroes artwork and placed on the show floor. 4 additional Nissan Cubes, wrapped in custom Heroes artwork, drove around downtown San Diego every day giving away custom Heroes comic books and pushing fans to the booth for a chance to win the 4 custom Cubes.
The NBC/Nissan booth was a huge hit, with a constant crowd of people interacting with the car and having their badges scanned for a chance to win, while also capturing fan data. Numerous press outlets got footage of the installation and stories about the winners went viral.
