Promoting Nintendo’s Donkey Kong Country Tropical Freeze and awarding participants with a sneak peak of the much-awaited product launch, The Marketing Arm reached out to ASV for a game play activation space that pulled design elements from the game environment and brought a “tropical freeze” to sunny Southern California.
Activated at the San Diego Zoo over the 5-week winter break, the game play tent was customized with extensions and faux walls that separated the gaming area from the interactive, 3-dimensional photo experience. Lighting, dimensional graphics and custom wraps transformed the space into an icy tropical landscape perfect for demonstrating Donkey Kong’s coolest adventure yet.
Hundreds of visitors of all ages showed off their swinging, swimming, leaping and barrel-blasting skills to save DK Island from a permanent freeze every weekend during the 5-week activation.
