---
title: Lexus Champions for Charity
description: In 1989, the Lexus brand launched and started Champions for Charity, the longest running corporate charity event in the country.
---

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# Lexus

### Champions for Charity

### Project Overview

In 1989, the Lexus brand launched and started Champions for Charity, a series of local golf tournaments supporting local communities. It has since become the longest running corporate charity event in the country, with one winner from each event attending this year-end gala.  Lexus turned to ASV, once again, to help them deliver an unforgettable experience to these 400+ attendees.

ASV supports Lexus at their Champions for Charity finale event every year, creating a variety of vehicle displays throughout several golf courses and hotel partners.  Great care is taken with placing vehicles on each course, and we assist with several dinners and social functions throughout the weekend, brought to life with different themes and oversized graphics each year.  

Year after year attendees get to experience the latest and greatest Lexus has to offer at the annual Champions for Charity event.  Attendees are further engaged by creative activations such as a Hole-In-One activation, projection mapped putting experiences, virtual golf cart racing and 3 days of bucket list golfing at Pebble Beach.  

 

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![Lexus Champions Template A](https://www.asv1.com/hubfs/Lexus%20Champions%20Template%20A.jpg "Lexus Champions Template A")

![Lexus Champions Template B](https://www.asv1.com/hubfs/Lexus%20Champions%20Template%20B.jpg "Lexus Champions Template B")

![Lexus Champions Template C](https://www.asv1.com/hubfs/Lexus%20Champions%20Template%20C.jpg "Lexus Champions Template C")

![Lexus Champions Template D](https://www.asv1.com/hubfs/Lexus%20Champions%20Template%20D.jpg "Lexus Champions Template D")

![Lexus Champions Template E](https://www.asv1.com/hubfs/Lexus%20Champions%20Template%20E.jpg "Lexus Champions Template E")

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