To support Lexus’ sponsorship of the Houston Rockets at the Toyota Center in Houston, TX, our long-time clients at Team One Advertising wanted to elevate their current vehicle displays in an effort to bring more attention to the brand, while simultaneously celebrating the long-standing partnership with the team.
Collaborating directly with the Toyota Center, and the Houston Rockets, we designed 2 low-profile vehicle platforms that replicated the actual Rockets basketball court, featuring both Rockets and Lexus branding, while keeping their modest budget in mind. These 10’x20’ platforms sit only ¾” off the ground, with ramped edges all around, making them easy to access, without creating any sort of trip hazard, so that fans can get up close and personal with the latest Lexus models. We then installed custom Rockets logos on each front door, as well as a Rockets icon on the front hood.
After a quick 1-day install we placed both vehicles atop their new platforms and the feedback from our clients, the stadium and the team has been nothing short of glowing!
