--- title: Lexus at Food & Wine Classic description: We created an all-new brand centric space that truly speaks to Lexus.  Two brand new vehicles were featured, the all electric RZ and the all-new GX. --- - [Industries](https://www.asv1.com/industries) - [Clients](https://www.asv1.com/clients) - [Careers](https://www.asv1.com/careers) - [Blog](https://www.asv1.com/blog) - [Awards](https://www.asv1.com/awards) [![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/?hsLang=en) [![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7) - [Experiential](https://www.asv1.com/work) - [All](https://www.asv1.com/work) - 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[Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![\_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ![Lexus at F&W Classic 2023 Template Banner](https://www.asv1.com/hs-fs/hubfs/Lexus%20at%20F%26W%20Classic%202023%20Template%20Banner.jpg?width=1380&height=920&name=Lexus%20at%20F%26W%20Classic%202023%20Template%20Banner.jpg) # Lexus at Food & Wine Classic   ### Project Overview The main goal of this year’s design was to create an all-new brand centric space that truly speaks to Lexus.  Two brand new vehicles were featured, the all electric RZ and the all-new GX. The display included a lounge/gathering space to allow people to linger and “learn” about Lexus. We created portrait style graphics and signage about the Lexus Culinary Masters that were in attendance at this year’s event as well. On the right side, was the culinary area where the chef prepped and served food and their Master Sommelier served wine and caviar.  Monogram appliances were incorporated as part of a new partnership effort with GE. We also managed all the Lexus drivers, vehicle services and vehicle branding around town for support and VIPs.   [![More Experiential](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd) ![Lexus at F&W Classic 2023 Template A2](https://www.asv1.com/hubfs/Lexus%20at%20F%26W%20Classic%202023%20Template%20A2.jpg "Lexus at F&W Classic 2023 Template A2") ![Lexus at F&W Classic 2023 Template B](https://www.asv1.com/hubfs/Lexus%20at%20F%26W%20Classic%202023%20Template%20B.jpg "Lexus at F&W Classic 2023 Template B") ![Lexus at F&W Classic 2023 Template C](https://www.asv1.com/hubfs/Lexus%20at%20F%26W%20Classic%202023%20Template%20C.jpg "Lexus at F&W Classic 2023 Template C") ![Lexus at F&W Classic 2023 Template D](https://www.asv1.com/hubfs/Lexus%20at%20F%26W%20Classic%202023%20Template%20D.jpg "Lexus at F&W Classic 2023 Template D") ![Lexus at F&W Classic 2023 Template E](https://www.asv1.com/hubfs/Lexus%20at%20F%26W%20Classic%202023%20Template%20E.jpg "Lexus at F&W Classic 2023 Template E") ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. 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