--- title: Lexus at America's Cup description: ASV created a display for Lexus at the America's Cup using recycled shipping containers and wind power, as a design element and a source of energy --- - [Industries](https://www.asv1.com/industries) - [Clients](https://www.asv1.com/clients) - [Careers](https://www.asv1.com/careers) - [Blog](https://www.asv1.com/blog) - [Awards](https://www.asv1.com/awards) [![ASV Logo w Tag and descriptor OUTLINED](https://www.asv1.com/hs-fs/hubfs/ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png?width=856&height=352&name=ASV%20Logo%20w%20Tag%20and%20descriptor%20OUTLINED.png "ASV Logo w Tag and descriptor OUTLINED")](https://www.asv1.com/?hsLang=en) [![Let's Connect](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f80506ee-ff89-4600-8111-82ce4d4074b7) - [Experiential](https://www.asv1.com/work) - [All](https://www.asv1.com/work) - 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[Wendy's](https://www.asv1.com/case-study/wendys-sailgating) - [Wrigley's](https://www.asv1.com/wrigleys-extra-refreshers-sampling-tour) [![_MegaMenu 800x437 About2](https://www.asv1.com/hubfs/MegaMenu/_MegaMenu%20800x437%20About2.png "_MegaMenu 800x437 About2")](https://www.asv1.com/community?hsLang=en) ### About - [Approach](https://www.asv1.com/approach) - [Our People](https://www.asv1.com/about) - [Community](https://www.asv1.com/community) - [Innovations](https://www.asv1.com/innovations) ![Americas Cup Template Banner 1](https://www.asv1.com/hs-fs/hubfs/Americas%20Cup%20Template%20Banner%201.jpg?width=1380&height=684&name=Americas%20Cup%20Template%20Banner%201.jpg) # Lexus ### at America's Cup ### Project Overview Build a display and design a hospitality suite that encapsulates the Lexus brand within the America’s Cup Event, not only as their vehicle partner but also as an Official Sustainability Partner. ASV created a display that was anchored around recycled shipping containers and utilizing wind power, both as a design element and a source of generating energy for their space.  Wind turbines, solar power and eco-certified products made this installation memorable and environmentally friendly. This program activation began on July 4th and ended on September 25th, 2013, with an estimated 900,000 people having walked the pier.  It has received immense buzz from attendees and other America’s Cup partners on its progressive, eco-friendly design.   [![More Experiential](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/5643294/f7c0a415-c78c-40fb-833c-9a856dcd4fbd) ![Americas Cup Template A](https://www.asv1.com/hubfs/Americas%20Cup%20Template%20A.jpg "Americas Cup Template A") ![Americas Cup Template B](https://www.asv1.com/hubfs/Americas%20Cup%20Template%20B.jpg "Americas Cup Template B") ![Americas Cup Template C1](https://www.asv1.com/hubfs/Americas%20Cup%20Template%20C1.jpg "Americas Cup Template C1") ![Americas Cup Template D](https://www.asv1.com/hubfs/Americas%20Cup%20Template%20D.jpg "Americas Cup Template D") ![Americas Cup Template E](https://www.asv1.com/hubfs/Americas%20Cup%20Template%20E.jpg "Americas Cup Template E") ![](https://www.asv1.com/hubfs/ASV%20Logo%20w%20Tag%20and%20NMSDC%20Horiz%20KO.png) 866-217-2781 [info@asv1.com](mailto:info@asv1.com) 19603 S. 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