Build a display and design a hospitality suite that encapsulates the Lexus brand within the America’s Cup Event, not only as their vehicle partner but also as an Official Sustainability Partner.
ASV created a display that was anchored around recycled shipping containers and utilizing wind power, both as a design element and a source of generating energy for their space. Wind turbines, solar power and eco-certified products made this installation memorable and environmentally friendly.
This program activation began on July 4th and ended on September 25th, 2013, with an estimated 900,000 people having walked the pier. It has received immense buzz from attendees and other America’s Cup partners on its progressive, eco-friendly design.
